The Cristal Festival gives pride of place to daring to stimulate the advertising ecosystem

by bold-lichterman

Bringing together communication teams, advertisers, agencies and media in the mountains after a grueling year, is it already daring? Still, this term was at the center of attention in Courchevel from December 13 to 16, since it was the theme that served as a common thread during the 17th edition of the Crystal Festival.

Each year, this international media and communication summit rewards the agencies which have carried out the best advertising campaigns of the past year (3,900 registered campaigns, 21 categories, 11 juries). BETC Paris was notably elected agency of the year for its “Aimen” campaign produced for Canal +. But the Cristal Festival is not just reduced to awards …

This event is also a great opportunity for communication and media players to get together to chat over cocktails or enjoy the snow on the ski slopes of Courchevel. This year, the Cristal Festival has also opened its programming to partners through seminars. On this occasion, FrenchWeb organized the “AI: Future of Business” seminar to provide areas of reflection on artificial intelligence.