The Chinese web in 15 key figures

by bold-lichterman

The middle empire often rhymes with excess and the web sector is no exception!

Connections, mobile uses, online commerce, social networks… The numbers are staggering. Frenchweb offers you a list of 15 key points to remember.


First world population on the Internet

564. This is the number in millions of Chinese Internet users as of December 31, 2012.

42. A score that could reach new records since today only 42% of the Chinese population is connected. According to some estimates, within 2 years, China could have 800M Internet users.

5. Chinese between the ages of 18 and 27 surf an average of 5 hours a day.

A culture of mobile!

75% of Chinese Internet users connect from a mobile.

420. China thus has 420M mobile users, an increase of nearly 64M between 2011 and 2012. Given this growth, mobile internet should soon top the classic internet.

Are the Chinese addicted to social networks?

309. China has 309M social network users, an increase of 58M between 2011 and 2012. In the third quarter of 2012, Chinese Internet users spent an average of 422M minutes on social networks.

780. Chinese Internet users would have spent 780M hours on the “Weibo”. “Weibo” refers to micro-blogging platforms like Sina Weibo and Tencent Weibo, Chinese equivalents of Twitter. You should know that nearly 97% of Chinese Internet users are registered on “Weibo”.

400. According to the latest studies, Sina Weibo, Chinese Twitter has nearly 400M users.

507. The social network, Tencent Weibo would count nearly 507M, but the members would be much less active than on Sina Weibo.

70% of Sina Weibo users are under 30, 40% are under 22.

300. This is the number of users recorded by the Wechat messaging application developed by the company Weixin.

2.8. Only 2.8M Chinese are members of LinkedIn, while the professional social network recently announced that it had crossed the symbolic mark of 200M members on its platform.

Online commerce enthusiasts

242. 242M Chinese Internet users are e-shoppers. A figure up 48M in one year. Among the major Chinese merchant sites, the Taobao site is the most popular.

500%. Driven by the boom in mobile use, m-commerce sales in China grew by 500% between 2011 and 2012.

28.5. According to a recent study conducted by the PWC firm, 28.5% of web-buyers in China buy regularly via social networks.