According to the Financial Times on February 5, Facebook is thinking of integrating advertising into its mobile application very quickly. It would at most be a matter of weeks.
According to the British daily, the appearance of advertising on the mobile application could occur before the IPO of the social platform. In fact, in its file presented to the SEC, Facebook recognizes low revenues on its mobile dimension.
This operation would therefore aim to meet shareholders’ requirements. The key is therefore to satisfy these requests without affecting the browsing of mobile users.