The arrival of advertising in the Facebook mobile application is becoming clearer

by bold-lichterman

According to the Financial Times on February 5, Facebook is thinking of integrating advertising into its mobile application very quickly. It would at most be a matter of weeks.

The arrival of advertising in the Facebook mobile application isThese advertisements would appear in the form of sponsored posts on the home page of the application, like what can already be found in the web interface.

According to the British daily, the appearance of advertising on the mobile application could occur before the IPO of the social platform. In fact, in its file presented to the SEC, Facebook recognizes low revenues on its mobile dimension.

This operation would therefore aim to meet shareholders’ requirements. The key is therefore to satisfy these requests without affecting the browsing of mobile users.