The 5 trends that will shake up your business in 2016

by bold-lichterman

25% of the world economy will be digital by 2020 (vs. 15% in 2005), and 86% of executives consider that technological developments in their sector will accelerate in the next three years, according to the study Accenture Technology Vision 2016 published at the start of the year. The study offers an analysis of the five major trends that will have the greatest impact on organizations in 2016, in line with the trends that have marked the previous years.


1. Intelligent automation to optimize costs

70% of executives questioned as part of the study declared that they invest “significantly more today in artificial intelligence technologies than they did in 2013”. The information systems built today even natively integrate automation tools.

Automation is becoming essential for companies undergoing digital transformation: by not taking into account the complexity of the processes and the organization, it allows a task to be carried out much faster.

More and more companies are also using these technologies to change the way they process the data they collect. This is the case ofAdobe Target, cited as an example in the study, which completely automated the personalization of these ads.

But beyond classic automation, which allows a company to reduce its costs, the authors of the study advocate “intelligent automation”: combining technological innovation and skills management. By changing processes and the way they work, companies are seeing new jobs and new skills needs appear. Companies must therefore adapt their human resources policy accordingly.

2. A corporate culture based on adaptability

38% of the companies surveyed say they have difficulty recruiting “the right people”. And by 2025, it is estimated that 76% of the workforce will be made up of “millennials”, these employees who are difficult to recruit and retain for 53% of business leaders.

The relationship that employees have at work, and with their employer, is changed: 43% of the American workforce will have freelance status in 2020 (four times more than in 2015).

In this context, the recruitment and management of talent is a major issue for companies. To survive, they must establish a culture of adaptability, collaboration and project work.

In an agile business, the ability to learn is essential. More innovative projects are emerging, thanks to good use of existing technologies. In the end, the whole organization becomes more flexible, like the results of the FastWorks program of GE, which made it possible to develop a new refrigerator in less than a year (a refrigerator which sold twice as much as previous models).


3. The golden age of the network economy

The market capitalizations of the fifteen largest American platforms represent 2,600 billion dollars, recalls the study. It also tells us that 40% of business leaders consider it critical for the development of their activity to develop an economic model based on a platform, and the collaborations with partners that this implies. Finally, for 82% of executives, it is the platforms that will bring companies together in the future.

Where a company could previously create barriers to entering its own market (by internalizing a resource), the network economy relies above all on interactions, and the number of people involved. Philips Healthcare It has clearly understood: by launching its platform in partnership with three major cloud players (Salesforce, Amazon AWS IoT and Alibaba AliCloud), the company is rapidly positioning itself in a market estimated at over $ 100 billion.

4. When disruptive innovation comes from another sector

For 82% of executives surveyed, the boundaries between sectors of activity are blurring, and new models can emerge from all industries.

The result of what the study calls “asymmetric growth”: a company that has established itself in one sector can quickly attack another sector in which it can capitalize on its know-how. This is whatUber did this by launching its new offer UberHEALTH, in the field of home care.


5. New ethical requirements

According to the study, 80% of companies must comply with binding regulations on the use of data, spending to secure the processing of information is therefore expected to exceed $ 100 billion in 2019.

Data protection is of course at the heart of business concerns. Beyond this issue of security, by quickly launching new products or services, agile companies increase the risk of making a mistake, and therefore of tarnishing their image.

By communicating about the processes they have put in place to protect their customers, likeApple, which now creates products designed from the start to protect the data of their users, companies reassure their customers over time.


Finally, it should be noted that 82% of the executives questioned affirm that a security breach or a lack of ethics concerning data protection would be a reason for not joining an existing platform.

** Methodology: The Accenture Technology Vision project team interviewed 3,100 senior digital executives from different countries (United States, United Kingdom, Germany, China, France, Brazil, Australia, Japan, South Africa and Ireland ), to understand their perceptions of the impact that technology will have on their organization. The survey was conducted between October and December 2015.

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