The 10 start-ups selected to represent France at NRF Retail’s Big Show

by bold-lichterman

From January 15 to 17, retail professionals meet in New York for the Retail’s Big Show. American start-ups, but also French, are in the spotlight. After Las Vegas, French Tech has a new opportunity to shine on American soil. Within the French delegation, 10 start-ups selected by Business France are traveling. Focus on these young shoots who are trying to seduce American investors.


Founded in 2012 by Jonathan Cherki, ContentSquare publishes SaaS software that analyzes, tests and personalizes customer journeys to optimize the user experience and increase performance. Among its customers, the company notably counts Canal +, Promod, Le Printemps, Peugeot, and Leroy Merlin.

Founder: Jonathan cherki

Launch: 2012

The head office : Paris

Activity: SaaS software to optimize the user experience

Read also: 20 million dollars for ContentSquare, player in UX


Launched in 2011 by Antoine Durieux, Antoine Perrin and Benoît Portoleau-Balloy, Alkemics has developed a SaaS platform for collaboration between brands and distributors to accelerate the digital transformation of retail companies. With its device, the French start-up intends to digitize the relationship between brands and distributors, and to automate the processes of collecting and sharing product information.

The head office : Paris

Creation date : 2011

Founders: Antoine Durieux, Antoine Perrin and Benoit Portoleau-Balloy

Workforce: 60 employees (70% in R&D)

Market : Big consumption

Read also: Alkemics, 20 million euros to collaborate SMEs and large distributors on its platform


Launched in 2013, SimpliField has developed a solution allowing sales representatives or managers of a company’s points of sale to collect and process data collected in the field in real time. These are then integrated into a visual and synthetic dashboard that offers managers the opportunity to analyze the results to facilitate decision-making.

Founders: Benjamin Zenou, Jonathan Attal and Georges Plancke

Launch: 2013

The head office : Paris

Activity: data gathering

Read also:

Founders: Nicolas Hammer and Thibaut Carlier

Launch: 2012

The head office : Lille

Activity: platform for advice and exchange with traders

Read also: 1 million euros more for Lille residents of Critizr and their online complaints platform


Founded in 2012 by Philippe Corrot and Adrien Nussenbaum, Mirakl publishes SaaS solutions for e-merchants who wish to develop a marketplace activity. Menloook, Galeries Lafayette or even Darty have called on the solution developed by the Parisian start-up.

Founders: Philippe Corrot and Adrien Nussenbaum

Launch: 2012

The head office : Paris

Activity: publishing solutions for marketplaces

Read also: Mirakl raises 18 million euros to accelerate in the United States


Established in 2010, the start-up SoCloz, specialized in web-to-store, has designed a point of sale digitalization platform. Last November, the company launched a mobile payment solution, in partnership with Ingenico ePayments. This offers customers an unlimited supply of items in stock on the Internet but sold out in stores, which sellers can order via the mobile solution.

Founder: Jeremiah Herscovic

Launch: 2010

The head office : Paris

Activity: point of sale digitalization platform

Read also: [Web-to-store] Socloz raises 1.5 million euros to industrialize its in-store redirection offer

Think & Go NFC

Launched in 2010, the start-up Think & Go NFC, specializing in connected screens, has developed a technology allowing digital screens to exchange information with connected objects, such as a smartphone or a transport card. At CES 2016 in Las Vegas, the company distinguished itself by presenting a connected screen that integrates contactless payment. This year, Think & Go NFC unveiled a large connected wall that allows customers to interact with multiple brands.

Founder: Vincent Berge

Launch: 2010

The head office : Marseilles

Activity: connected screens


Founded in 2013 by Mathieu Azorin and Elie Aboucaya, Storetail is a start-up specializing in the animation of the sites of e-commerce brands. The company has developed a “trade marketing” platform, integrated into the brand, which collects all customer data in its digital journey to provide it to the brand via a dashboard. The platform charges a commission of 20% to 40% on the overall budget, per business transaction activated on the e-merchant page.

Founders: Mathieu Azorin and Elie Aboucaya

Creation date : 2013

Workforce: 30

Seat : Paris (offices in London and Barcelona)

2015 CA: 1.3 million in 2015 (560,000 euros in 2014)

Read also: Storetail raises 2 million euros for the first time to digitize point of sale activities


Vekia was created nine years ago under the leadership of Manuel Davy. The Lille-based company has developed a solution to optimize the management of retailers’ stocks using algorithms based on machine learning. The system should enable stores to benefit from a more fluid flow of products and to avoid stockouts on the shelves.

Founder: Manuel Davy

Launch: 2008

The head office : Lille

Activity: optimization of inventory management


Founded by Romain Chaumais and Laurent Letourmy, Ysance has designed a DMP platform that allows its customers to collect, organize and structure data to analyze online and offline consumer behavior and thus offer a personalized user experience on all contact channels (Web, mobile, e-mail …).

Founders: Romain Chaumais and Laurent Letourmy

Launch: 2005

The head office : Paris

Activity: DMP platform to collect data to analyze online and offline consumer behavior

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