[Tech] News to remember: IBM, Salesforce and cloud computing

by bold-lichterman

Acquisitions of Softlayer and ExactTarget through IBM and Salesforce… The new act of the patent war between Samsung and Apple… The 76 million euros released by Intel Capital for the computing of the senses… Back to the tech news.

IBM and Salesforce invest 3.5 billion euros in cloud computing

IBM announced yesterday that it had acquired Softlayer for an amount that would be close to 1.5 billion euros according to the press across the Atlantic. Softlayer is a Texas host specializing in Iaas (Infrastructure as a service) in cloud computing (virtual servers, private cloud, automated management, etc.).

The American giant is thus strengthening its offer in the field of the cloud and called Smartcloud. The two entities are expected to merge under the name Cloud Services Division. IBM aims for this new service a turnover of 7 billion dollars in two years.

The transaction is expected to be finalized in the third quarter.

At the same time, Salesforce announced the acquisition of cross-channel interactive marketing specialist ExactTarget, for the modest sum of $ 2.5 billion, or 1.9 billion euros. ExactTarget offers online software specialized in the management of multi-medium marketing campaigns (email, mobile, social networks, web) and claims a turnover of 292 million dollars, up 41% in 2012.

This acquisition is therefore the biggest external growth operation of the CRM specialist in SaaS mode which had bought, in 2012, Buddy Media for $ 745 million (554 million euros). It comes in addition, with the operation of IBM, to a series of massive acquisitions made in the CRM sector.

A few weeks ago, the American Marketo raised nearly 79 million dollars (61.2 million euros) during its IPO, Oracle, for its part, recently made the acquisition of the company Eloqua for 871 million dollars (666 million euros).

Back to the Saas, Iaas or Paas sector in this infographic proposed by ProfitBricks.

While Saas are applications and software available to users at any time via an internet connection, hosted on networks (Paas) themselves dependent on servers and maintenance of Iaas, we learn that:

  • The term Saas was born in the early 2000s in an article entitled “Strategic Backgrounder: Software as a service”, after the creation of Salesforce.
  • More than 25% of the APIs developed concern SaaS.
  • 82% of new investments in cloud computing concern SaaS.


Google to launch free HTML5 developer soon and continue its SEO offensive

Google is making a move towards website and mobile creation agencies with the upcoming launch of a free, cutting-edge banner advertising tool. Named Google Web Designer, this new tool was announced yesterday on the blog of DoubleClick, the advertising platform of the American giant.

Autonomous, this new product could replace according to Techcrunch the existing Google Sites service.

Moreover and as recently announced by Matt Cutts, in charge of R&D, Google continues its offensive against abusive referencing by attacking the networks of link sellers.
It is the Text Link Ads dofollow network, one of the main ones across the Atlantic, which is this time in Mountain View’s sights. Google has indeed just reduced the Page Rank of the site, while waiting to extend this measure to all players in the sector.

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