[Tech] News to remember: BrightEdge, HAVEn and Google’s new SEO rules on mobile
The numerous levies in SEO, CDNs and Web Analytics… Google’s new SEO rules for mobile sites… The launch of a Big Data analysis platform by HP and an innovative bookmarking service by Minilogs… Back on tech news.
SEO specialist BrightEdge raises 32.1 million euros to expand into content marketing
The American BrightEdge, specialized in SEO, has just completed a new funding round of $ 42.8 million (32.1 million euros) with Insight Venture Partners and previous investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. This fundraising brings the total funds raised by the start-up to 63.9 million dollars (47.9 million euros).
The publisher of solutions to optimize its natural referencing on search engines positions itself as and when funds are raised towards a content marketing promotion model and Web Analytics. BrightEdge claims nearly 600 customers, half of which were signed in the past 12 months.
Google strengthens its referencing conditions for mobile sites
In order to satisfy the growing community of mobile users, Google announced yesterday thathe was going to improve his SEO criteria for mobile sites. Exit the bad redirects which return systematically to the home page of the site optimized for mobile rather than to the corresponding optimized page. Exit also 404 error pages that appear in cases where a page does not have mobile equivalence. Finally, no more videos impossible to play on smartphones because they require Adobe Flash to start …
From now on, the search engine will decrease the ranking of mobile sites subject to these various problems.
HP launches HAVEn, a BtoB platform for big data analysis and cleaning
HAVEn helps companies analyze the huge amounts of data they generate through their activity (social networks, emails, etc.) and identify those that are useful, or not, for them. The platform integrates Hadoop’s open source software technologies as well as those of Autonomy, Vertica and ArcSight.
HAVEn offers the ControlPoint4 service in particular, a sort of digital garbage collector that will relieve the company of unnecessary data, ie 50 to 70% of the data stored!
FrenchWeb is a partner of the Orange NFC Awards, a competition aimed at rewarding companies and developers who create new NFC services. Presentation of the winners.
Minilogs has just completed a first round of funding of 200,000 euros and is today launching the public beta of its bookmarking service. Example of a “logs”, playlist of links that can be embeded: