Teads sees the future of vertical mobile advertising

by bold-lichterman

For 2016, the French nugget Teads has a desire for conquest. The programmatic video specialist wants to continue to flood publishers around the world with its “in-read” technology, targeted advertising videos that integrate with article content both on the web and on mobile. On the strength of its “game-changer”, the company co-founded by Pierre Chappaz, wants to tackle the colossal budgets that it still has to win among the Anglo-Saxons. It also remains to materialize its IPO scheduled for early 2016.

“In Great Britain, the market is three times the size of France and the countryside is billed in the hundreds of thousands, or even millions of euros,” explains Pierre Chappaz. Across the Atlantic, contracts are falling. “The United States should represent half of our global business,” announces the co-founder. But in these two markets, the company faces strong competition, such as the American BrightRoll acquired by Yahoo in 2014.

The objective is to get ahead of the competition on mobile and programmatic by improving the quality of its inventories. Teads wants to “put completely new inventories into programmatic” on the Web but also – and especially for mobiles. In 2015, the company is aiming for 120 million euros in turnover.

Interview with Pierre Chappaz, co-founder of Teads :

Founders: Pierre Chappaz and Loïc Soubeyrand

2014 : merger with E-buzzing

IT : 77 million euros in 2014

Fundraisers: 24 million euros from bpifrance (2014)

Creation date : 2011

Seat : Paris