Tastemade sets up a production studio in Paris

by bold-lichterman

  • The specialist in cooking and travel videos opens its first content production studio in Paris.
  • Founded in 2012 in Santa Monica, the company claims more than 2 billion views on its content every month.
  • It has raised over $ 80 million since its inception.

After Los Angeles, São Paulo, or even Tokyo, the specialist in the production of digital content in the world of cooking and travel Tastemade sets up its first production studio in Paris. Faithful to its strategy which consists of immersing itself in the culture of the countries in which it is established, the company wanted to open studios in France, in order to “continue to grow by drawing inspiration from the French model, the land of gastronomyShe says.

Tastemade’s recipe for success lies in its short cooking videos, adapted to different channels, from the app, to the website, through social networks (Instagram, Facebook, etc.), and by Apple TV. In France, Tastemade was one of the 8 media chosen to launch the Snapchat Discover France portal, alongside the World, of The team, or even Konbini and Melty.

tastemade-tatin-carrots-201705

Founded in 2012 in Santa Monica by Larry Fitzgibbon, Joe Perez and Steven Kydd, the company has raised more than $ 80 million since its inception. In December 2015, it notably raised 40 million dollars in series D. The company now claims more than 2 billion views each month on its content. Its audience, which exceeds 200,000 people, is present in more than 200 countries.

On the French cooking videos market, Tastemade competes with players such as Marmiton, 750G, Démotivateur Food, and even Chefclub.

Founders: Larry Fitzgibbon, Joe Perez and Steven Kydd

Creation: 2012

The head office : Santa Monica

Activity: Creation of videos in the world of food and travel

Fundraising: $ 80.3 million since inception

Photo credit: Tastemade