TaData, the application that pays young people for their data, has been authorized by the Cnil

by bold-lichterman

The Cnil closed “Without sanction or formal notice” the procedure launched against the controversial application TaData, which offers to pay young people aged 15 to 25 if they share their personal data, the company announced on Tuesday. The personal data gendarme had launched an investigation shortly after the launch of the application in February, following a report from the association for the defense of Internet users Internet Society France, and closed it in the course of the summer, according to a statement from TaData.

“The CNIL studied our model, our platform, our registration process (…) and sent us a letter in July telling us that they did not impose any sanctions and that our model was in conformity”TaData co-founder Alexandre Vanadia told AFP. The application allows 15-25 year olds to fill out forms on their consumption habits and to agree to cede this information to advertisers in exchange for a few euros or vouchers. ” We had decided to freeze the activity (the time of the investigation), to find out how the CNIL was positioned ” and “We made legal and IT compliance”, he added.

The challenge of data monetization

TaData is now launching a communication campaign and targets 30,000 to 50,000 registrants in France in the first year. For its part, the Internet Society France “ had launched an alert after discovering a service that was far enough from respecting all the points of the GDPR (the European Regulation on personal data), in particular in terms of consent. (…) To our knowledge, there have been improvements in the service to the benefit of users ”, the president of this association, Nicolas Chagny, told AFP.

“We remain totally opposed to the monetization of data. We consider that these are things that are part of you, that have an inalienable side. Selling them is likely to create an asymmetry in the market where people in a precarious situation will be forced to sell their data while the richest will have better protection of their privacy ”, he added. “If you are young, run away. It’s not worth the shot. Otherwise, be extremely vigilant about what you accept, consent and give ”, said Mr. Chagny. Contacted Tuesday evening by AFP, the regulator was not able to react immediately.