The global tablet market is expected to continue to grow, but it should be significantly weaker this year according to IDC. More specifically, it should experience an increase of 7.2% in 2014, against 52.5% in 2013. One of the main causes is the decline of the iPad, says the firm, whose sales are expected to decline. 12.7% this year.
Sales of tablets running Android are expected to grow by 16%, and those under Windows by 67.3% (for a significantly lower market share). In the end, the different manufacturers should sell 235.7 million devices worldwide.
“The tablet market continues to be influenced by some major trends (…). At first, it was expected that tablet life cycles would resemble those of smartphones, with replacement occurring every 2-3 years. Instead, what has happened is that many tablet owners keep their devices for over 3 years and in some cases over 4 years. We believe the two main drivers of these longer-than-expected lifecycles are software support for older products, especially within iOS, and the increased use of smartphones for a variety of computing tasks, ”explains- your.