Tablets are invited to more than 5 million French homes
More than 18% of French households are now equipped with a touch pad. This is one of the main information put forward in the study conducted by Médiamétrie and the GfK institute, published this Monday, June 3.
In detail, the results of the survey show that the number of households with a tablet has more than doubled in 1 year, going from 2.2 million in the 1st quarter of 2012 to 5.1 million in the 1st quarter of 2013.
Carried out among 22,000 households representative of the French population, the study indicates that tablet holders are on average more men, under the age of 50, at the head of a larger family than the owners of computers.
More generally, the trend is towards multi-equipment and mobility. The results of the survey show, in fact, that 8.8 million households have at least two computers at home. A total of 21.4 million households have a computer, and nearly 14 million of them use a laptop.
Finally, according to the two firms, 2.4 million households would be ready to buy a tablet or a computer over the next six months.
- 18% of households in France are equipped with a touchscreen tablet, i.e. 5.1 million.
- 21.4 million French households are equipped with a computer.
- 13.9 million French households have a laptop.
- 8.8 million homes are equipped with two computers.
- 2.4 million households plan to buy a computer or tablet in the next 6 months.