The fall in prices will promote sales in emerging countries.
The tablet market does not seem to be running out of steam and, on the contrary, should continue its strong growth until 2017 if we believe a study by the firm NPD Group. According to its forecasts, no less than 315 million units should be sold this year, a rise that is exerted to the detriment of sales of fixed computers. In total, tablets will nibble 65% of the market share. A share of the pie which should rise to 75% in 2017 with annual sales of 455 million tablets.
First growth factor: the fall in prices that should know tablets. With an average price of $ 311 this year, it should drop to $ 296 within three years. With these more accessible levels, the penetration rate in emerging countries is set to increase, in particular thanks to the many consumers who will be able to buy their first devices.
“Competition is expected to intensify as traditional notebook brands, including Lenovo, HP and Dell, revise their product portfolios in favor of tablets. Increased competition will lead to more attention to developing various market segments, resulting in more choice and devices that better meet consumer needs, ”said Richard Shim, senior analyst at NPD DisplaySearch.