[#SyntecCamp] Mobility at the heart of technological partnerships

by bold-lichterman

“How to meet the challenges of mobility through technological partnerships? “. This is the question to which Syntec Numérique, the Federation which brings together the digital professions, sought to answer during its first “Syntec Camp”, yesterday in Paris.

Screenshot 2013-02-08 at 09.35.32The event, devoted to the challenges of mobility, was intended to promote exchanges between large groups and startups, experts in mobility. To do this, Syntec Numérique brought together key players in the mobile sector, experts, testimonies of partnerships, etc.

The morning took place in 4 parts: a presentation of the uses and perspectives of mobility, feedback on the establishment of successful partnerships, thematic workshops, then the synthesis of exchanges. A look back at the first Syntec Camp of 2013.

Emmanuelle Olivié-Paul of the research firm Markess International led the way by presenting an analysis of the mobility market based on professional uses. Here are the main figures revealed:

  • In 2013, 23% of the French working population should have a professional smartphone (against 16.9% in 2012), and 1.2% should have a professional tablet (0.3% in 2012).
  • Today, professionals mainly use a tablet for information (55% consult documents there), access corporate applications, communicate (42% receive and send text messages there), manage and organize (30% organize their working time there), and finally enter and manage information (48% update information in real time).
  • 73% of the employees surveyed declared that they wanted to adapt existing business applications in order to be able to use them effectively and efficiently on smartphones and tablets. 5% have no plans to do so at the moment.
  • The main needs put forward by employees are process integration (46%), portability management (43%) or even security (39%).

Finally, and according to Emmanuelle Olivié-Paul, technical operators must learn to move from their role of technical actor to a role of actor oriented towards customer professions. They must drop their technical operator hat in favor of the business challenges of organizations.

Find the full presentation of Emmanuelle Olivié-Paul here.

“What if we thought of innovating? “ By a clever parallel between the graphical interfaces of PCs from the 90s and current devices, Fabrice Jarry, President of Nomalys returned to innovations in terms of mobility.

He explains that the more databases have grown over the years, the more screens have been increased. Today, information is installed absolutely everywhere on the screens, but no revolution has been made in the display of this information.

Now, the trend is reversing and we want to place all this data on smaller screens, such as smartphones. Problem: lack of space and resolution, we start again to try to re-increase the size of the screens, by turning to tablets.

“For lack of innovation, we ask the user what he wants”. Error, according to Fabrice Jarry, who declares that one should never ask the user what he wants if one wishes to innovate, because “the user never innovates”. The user doesn’t like change, they just want faster, cheaper tools. In short, he always asks for the quantitative and not the qualitative.

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The feedback on successful partnerships followed: SFR Business Team and Saaswedo for piloting and managing mobile fleets, Nomadic Solutions and Natural Touch for a voice guidance solution for pedestrians via GSM, Thales and Geny Mobile for securing applications, data and communications for smartphones and tablets …

At the end of the morning, each group was able to benefit from 45 minutes of discussions around one of the 7 themes proposed. At the end of these workshops, Bruno Vanryb concluded by presenting an account of what had been said, through various quotes:

It must be the dog that wags its tail, and not the tail that wags the dog ”, that is to say that if we are embarking on mobility, it is because there are good reasons to do so, such as “consumerization with the influence of BtoC on BtoB and the continuity of uses. “

As the Americans say, “Time is of the Essence” “, timing is a key point in planning a partnership. You also have to know how to share, communicate and have clear objectives, since “something that seems obvious to us is not necessarily obvious”.

If you have to play football you have to have a defined pitch size to play an effective game ”. In a partnership, the management of the technical and commercial perimeter is very important. Bruno Vanryb adds: “To form partnerships, you not only have to know how to get married, you have to know how to divorce, but also to move from passion to a peaceful relationship”. In conclusion, to make a partnership, it is necessary to formalize the exchange and to set up a good contract.

Partnership is like a startup with its potential ”, it is a real vector of growth and wealth. You have to be very careful with the marketing aspects of it.

Technology is the DNA of the partnership ”, you have to know how to promote your technology in order to stand out.

Industrialization is too serious a thing to be entrusted only to customers, engineers and salespeople ”. Industrialization covers so many sectors and factors that everyone has to be involved in the chain from start to finish.

In innovation, we need to have a projection of what we want to do ”. The main obstacle to innovation is not having the mentality to do it. You have to have a goal, know where you want to go.

Two other Syntec Camps will take place in 2013. The first will take place in April, on the theme of Cloud and the second in the fall, on Big Data.