Swiper turns mobile lock screen into ad space
Founded in 2014 by two childhood friends, William Tarnowski and Damien Authier, Swiper wants to disrupt mobile advertising. The start-up displays ads on home screens only on Android phones; Apple does not allow this to be done.
Users download the application to fill in their areas of interest. Then, they receive about 30 different announcements every day. When they unlock their phone to the right, they zap the content. If it’s to the left, they go to more information about the offer. For each advertisement viewed, the user earns points to spend at the end of the month on the Swiper store.
William Tarnowski, CEO and co-founder, explains how Swiper works for advertisers and users.
FrenchWeb: What needs does Swiper meet?
William Tarnowski, CEO and co-founder: Swiper is an advertising medium on smartphones and tablets which breaks the current codes of mobile advertising. Today perceived as intrusive, we make it chosen rather than endured with a real reward. We offer our app users (more than 250,000 to date) to take advantage of exclusive offers from advertisers after receiving and viewing their content on their lock screen. As advertisers we can cite Uber, La Redoute or even Darty and Bonduelle.
What’s your value proposition?
Our advertisers and network partners appreciate being able to take advantage of a non-intrusive advertising space since chosen, which increases the brand’s sympathy capital and which allows them to generate a better ROI. We support our users throughout the purchasing cycle: from learning about advertising to purchasing through exclusive offers. In addition, we are able to display any type of advertising content from the lock screen: images, gifs, videos and even interactive content!
What are your users looking for?
The users of our app are as we like to call them “Smart Shoppers”, that is to say mobile users who like to keep abreast of the latest news, products and exclusive offers. With an average age of 27 years, national coverage and a strong attraction for new technologies, fashion and food, we are able to generate quality traffic from our advertisers and are in fact a real accelerator of business.
The “Swiperz” are a community that grows larger every day, students and new entrants to the labor market who benefit from reductions in high tech or even mothers who benefit from cosmetic or food offers.
What is your development plan?
Our goal is to establish Swiper as a benchmark medium for mobile advertising, both for our partners and for our users.
On the other hand, we have just launched our second product: Eclipse which results from a strong demand from app editors to use our technology within their applications. Eclipse aims to revolutionize the classic push notifications of a line of text by making them full-screen, premium with media content (video, interactive content). The idea is to make push notifications a real medium and relay of communication between apps and their audience.
There are currently about ten of us within Swiper with half of the team working exclusively on the R&D part. We are always looking for talent to support our growth, whether in the commercial aspect or product development.
What are your challenges?
Our different challenges are:
– market: Establish itself as a real alternative to today’s mobile advertising formats, simply transposed from desktop to smartphone without taking into account the specificities of use. Revolutionize push notification with Eclipse.
– business: Work hand in hand with media agencies who play a key role in advising and proposing advertising media and formats to their advertising clients. Find a place among all push technologies.
– financial: Complete our first series A in 2017
– HR: Increase to 20 employees in 2017.
Who are your competitors?
Today we have no competitors for the advertising chosen on a locked screen in France, we have succeeded in attracting nearly 250,000 users in 10 months, the objective being to reach one million users by the end of 2017. A l Abroad, our “competitors” pay their users via Paypal in return for receiving advertising. This is absolutely not in our objectives since we want to create a captive audience and ready to consume via call offers from our advertising partners rather than “bounty hunters” ready to do anything to get a few euros at the end of the month.
Founders: William Tarnowski and Damien Authier
Creation date : November 4, 2014
Fundraising : 200,000 euros in seed funds at the end of 2015
Seat : Neuilly-sur-Seine
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