The storrytelling visual application for iPad Storehouse has just raised $ 7 million in a first funding round with Sherpa Ventures, as the main player in the operation, and True Ventures, Lerer Ventures and Designer Fund.
Founded in 2013 by Mark Kawano, a former Apple designer, and Timothy Donnelly, the app, which officially launched last January, lets you edit photos and videos, all while adding text. Initially designed to appeal to professional or amateur photographers, the software quickly found its place among a wider audience.
Once composed, the whole looks like a magazine to flip through from a tablet. It is then possible to share this storrytelling on Camera Roll, Dropbox, Flickr, or even Instagram. With this new round of funding, the company wishes to strengthen its workforce, in particular with engineers, designers and publishers. “We will continue to innovate and improve the platform so that you have a respectful and comfortable place to create and share stories,” explains Mr. Kawano.