Startup of the day: Wisembly, a solution to boost meetings

by bold-lichterman

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Every day, Frenchweb highlights a young growing company to discover its strategy and development objectives.

Have you founded a growing company? Make yourself known!

Frenchweb today invites you to discover Wisembly, a “SaaS solution to boost all the moments that employees spend together in a company (meeting, seminar, training, etc.)”. More details with Romain David, co-founder.

Frenchweb: How did you get the idea for your company?

wisembly-founders

Romain David : At the beginning of 2010, we had developed a simple application that allowed different people present, in one place, to discuss in real time. After several months of inconclusive testing, we tested our prototype at a conference.

When we saw attendees and presenters using our product for a real question-and-answer session, we jumped in and got into battle to attack our number one market: conferences and seminars. Three years later, we are present in three segments: conferences and seminars, meetings and conf-calls and training.

What need are you responding to?

There is a real problem with productivity in meetings of all sizes today (lack of preparation, not respected timing, random speeches, zero follow-up). This problem has grown considerably since employees come to meetings with smartphones, tablets or even computers.

Instead of systematically banning these tools in meetings, we want to take this opportunity to provide a simple solution, accessible from any device (via email, web, SMS or even Twitter) that allows participants to collaborate better. and make this working time more efficient.

Very simply, how do you make money?

Like most SaaS solutions, we offer a subscription, the price of which depends on the number of unique monthly users. The vast majority of our clients today are large accounts who have a large volume of meetings of this type every day.

Who are your competitors?

Depending on usage, our competitors are not the same:

  • on the conference & seminar, the use of voting boxes is still very widespread and Twitter is often used. In the United States, the company Polleveywhere offers a concept similar to ours;
  • on the meeting, certain modules of Webex, Adobe or Arkadin are quite close to what we offer but we consider them more as potential partners or growth levers than real competitors;
  • on training, boxes and satisfaction survey tools (Surveymonkey type) can also be used.

What or which companies are you being compared to in error?

Has a wall of Tweets for conferences. That’s what we did 3 years ago when we were still called Balloon. Today, Wisembly is a collaborative solution used mainly in business to help employees on a daily basis to better prepare, lead and follow up their meeting.

What was one of the first issues in your development, and how did you deal with it?

We have been self-funded from the start, so we provided services to our first clients. This allowed us to fully understand the market, customer needs and to be able to recruit the first employees.

But our goal has always been to sell a collaborative SaaS solution and this business model pivot has been complex to achieve. We did this without raising any funds by funding this new model with service delivery money.

What is your main asset in this market?

Our solution is cross-platform: Wisembly can be used on an old Nokia 3310 as well as on the very latest iPad, without any prior installation.

What is the best advice you have been given and by whom?

“The best money to finance your company is that of your clients”. I don’t remember who told me that unfortunately …

Who is the personality you admire the most?

Our clients for their vision, their desire to transform the world in which they work and meet on a daily basis.

Founders : Romain David, Guillaume Potier, Andreï Vestemeanu

Investors : Alven (1.5 million euros in January 2014)

Creation date : June 2010

Number of employees : 30

Sales figures : 3 million euros in 2015

Company based in : Paris 4th.

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