Startup of the day: Follow The Sun brings together customer data from multiple channels

by bold-lichterman


The startup has 13 employees and raised funds of 3.8 million euros at the end of 2012

Every day, Frenchweb highlights a young growing company to discover its strategy and development objectives.

Have you founded a growing company? Make yourself known!

Frenchweb invites you today to discover Follow The Sun, a Lille startup, founded in 2011, which publishes a software platform providing, online and on demand, customer data from the multiple available channels, in order to follow them. and manage relationships.

This interconnectable solution, intended for all sectors of activity (distributors, brands, French or international e-commerce pure players, etc.), guarantees client companies the possibility of focusing only on the essentials without worrying about the technical constraints related to hosting and using their data.

More details with Olivier Piettre, co-founder and CEO of Follow the Sun.

FW: How did you get the idea for your company?


Olivier Piettre : Created in 2011, Follow The Sun is the publisher of a BtoC customer relationship management solution (from companies to customers, editor’s note), CRM360 °. With more than fifteen years of experience in the field of CRM (i.e.ustomer relationship management, customer relationship management, editor’s note), reserved for very large accounts, on the one hand and with a world-leading publisher on the other hand, we wanted to make CRM accessible to all thanks to new uses of technology. The idea: to offer a simple, affordable and agile solution that allows you to get to know and talk to each of your customers in less than 8 days.

FW: What need are you responding to?

Our goal is to allow our customers to restore agility in their customer relationship. Today, two major trends are emerging:

  • consumers are increasingly demanding with brands and want to be recognized by them as an individual;
  • points of contact with consumers are multiplying (website, point of sale, customer service, etc.) and so are the ways of communicating with them.

It is therefore essential for organizations to know their customers, to build a unique customer repository, and to know how to communicate with them at the right time, through the right communication channel. Today, we give those who use our solution the technical means to achieve this “holy grail” of relationship marketing.

FW: Very simply, how do you make money?

Our solution is marketed in SaaS (Software as a Service) mode. This means that our customers can use CRM360 ° very quickly, without purchasing a license or project. Our income comes from the use that our customers make of the solution, essentially from the number of contacts they will integrate into it, as well as the marketing actions they will put in place (sending emails, text messages, mail, etc. ). Payment is made on demand, by monthly subscription, without commitment.

FW: Who are your competitors?

The CRM market is very dense, but little known to the general public. There is therefore a multitude of offers that today make it possible to deal with one or more aspects of the BtoC customer relationship. We stand out thanks to our SaaS economic model and a price that is much lower than existing solutions.


FW: What or which companies are you being compared to in error?

Our solution makes it possible exclusively to process information on individual consumers. It’s BtoC. However, many companies publish BtoB software solutions, addressed to companies that deal with other companies. The way of processing information is totally different and it is advisable for a company to equip itself with the solution which corresponds to its needs.

Furthermore, we are often compared to “email routers”. However, this is only part of the offer that we offer. We are data experts, and we believe that in order to communicate well with a person, it is above all necessary to know them. This allows a company to achieve many savings in communication, increase customer satisfaction and, in fine, its sales.

FW: What was one of the first issues in your development, and how did you deal with it?

We are in a very technical world, surrounded by engineers and developers, but we are talking to marketing managers who must understand very quickly what we are doing. In this sense, we have just redesigned our website to make it clearer and in line with our solution: simple. The feedback from our Internet users is now very positive and we are more than delighted.


FW: What is your main asset in this market?

Our main asset is innovation. In addition, we are very suitable for international and decentralized organizations. We have also built our solution in a very open way, which allows us to broaden the scope of its functionalities very quickly.

FW: What is the best advice you have been given and by whom?

Use technological innovations to transform uses and thus allow as many people as possible access to know-how until then reserved for large structures.

FW: Which personality do you admire the most?

Bill Gates, for his vision, his success, and its philanthropic commitment.

Founders: Olivier Piettre, François-Xavier Ousselin, Nicolas Destroye, Jean Derreumaux

Investors: Bank of deposits and business angels

Creation date: sSeptember 2011

Number of employees : 11

Sales figures : NC

Company based in: Lille