Start-up of the day: SoyHuCe uses data to improve urban transport

by bold-lichterman

Today, focus on the Caen start-up SoyHuCe, which develops solutions in the direction of “smart cities” and “smart industry”. It markets software and mobile applications for communities and platforms cloud for manufacturers. They can then be used to provide services to citizens, based on a technology for analyzing the Big data. In this market, SoyHuCe competes with players such as the Keyrus, GFI, Atos or Capgemini groups. SoyHuCe will attend the CES in Las Vegas, which will be held from January 6 to 9, 2015. It will present its latest product, the City2Gether consumer application, designed to facilitate the involvement of residents in their land use planning policy. residential commune.

Interview with Nicolas Guy, 29, founder of SoyHuCe:

FrenchWeb: How did you get the idea to create SoyHuCe?

Nicolas Guy, founder of SoyHuce
Nicolas Guy, founder of SoyHuCe

Nicolas guy: The idea became clearer around February 2013, when I was finishing my thesis at the National Office of Studies for Aeronautical Research. I wanted to create tools that would demystify the Big data, for companies with our range of products smart industry and for local communities with our products smart city. In September 2014, we launched our first product smart city, the Wikigo application. It allows the inhabitants of a local authority to find the fastest route in real time, based on the analysis of data collected by city services such as bus timetables, road traffic conditions or the weather.

Who are your clients ?

Our customers include large aeronautical manufacturers. In the other aspect of our activity, which is aimed at local communities, we have clients such as the Caen la Mer agglomeration community, and the cities of Nantes, Strasbourg and Bordeaux. We are currently in negotiations with the urban communities of Rennes and Toulouse.

What is your business model?

We have three sources of income. First, we carry out tailor-made studies and we hire proprietary technology specially designed to solve a problem, thanks to the analysis of data from the Big data. Then, we also offer a SaaS subscription to our generic products for local communities, such as our first Wikigo application. Finally, IBM and ITS group are our economic partners in the creation of software and buy our technology.

Who are your competitors and how do you tell the difference?

In the smart industry, we are in competition with companies like the Atos or Capgemini groups. They are big players in the IT consulting industry. To stand out, we start with issues specific to our clients’ business. We go through a phase of co-design and experimentation of the particular solution that is adapted to them. In our field of activity smart city which concerns local communities, some players like Moovit or Citymapper compete with our Wikigo product. We differentiate ourselves by using the crowdsourcing to improve our services.

What were you doing before founding SoyHuCe?

SoyHuCe is my first start-up. I am an engineer by training, graduated from Estaca in 2009. During my doctorate at ONERA, I worked for the Thalès company. I joined Normandie Incubation in March 2013 to develop SoyHuCe. The incubator still accompanies us and helps us a lot.

What was the first problem you had to face?

I launched myself into the SoyHuCe project. I was not a development specialist. My first challenge was to recruit the right people to start my business. After three months of the project’s existence, I went to the Ensicaen engineering school to find the technical profiles I needed.

What is the best advice we have given you?

My family and friends have often told me that you have to “follow through on your ideas and desires”. This advice helped me to get out of my comfort and take risks, an essential step to start.

Who is the personality you admire the most?

I admire two entrepreneurial figures. First, Steeve Jobs, who was able to show that the commercial future of a beautiful technology rested entirely on its ability to please and be of service to users. He proved the importance of the role of a user community in the future of a company. I also admire Elon Musk, for his ability to shake up an industry with disruptive innovations.

Founder: Nicolas guy

Creation date : October 2013

Company based in: Caen

Total workforce : 8 people, 12 additional hires planned in 2015