SocialFlow, $ 7.5 million to optimize brand presence on social networks

by bold-lichterman

The amount

SocialFlow, a New York-based company specializing in social media management, has just raised 7.5 million dollars (6.9 million euros) from Gefinor Capital, Fairhaven Capital, Cayuga Venture Partners, Rand Capital and the Japanese group SoftBank, report TechCrunch. This new operation brings the amounts raised by the company since its creation to more than $ 27 million.

The concept

Founded in 2009, SocialFlow develops software to optimize a brand’s presence on social networks. To do this, software analyzes a multitude of data in order to determine the best time to publish, that is to say when the audience is the most active. The publisher only enters the content to be broadcast in a waiting list, configures the publication parameters (frequencies, etc.), then a software takes care of posting it at the most opportune moment. The platform works with Twitter, Facebook or even Pinterest.

With this product, the company works with many media such as Financial Times, National Geographic, The Guardian or even Yahoo! and Forbes. Besides the media industry, SocialFlow also works with many companies like RedBull, Pepsi or even eBay for their marketing needs.

The market

However, the company is not alone in this already highly developed market. We have to count in particular on the presence of the giant HootSuite, which offers a publication management solution and which supports more than thirty different social platforms. The latter claims 10 million users worldwide. The two companies however announced in 2012 a partnership for integrate the SocialFlow service into the HootSuite suite.

Founders: Frank Speiser and Mike Perrone

Creation: 2009

The head office : New York (United States)

Activity: social media publication management software

Funding: over $ 27 million raised