[Social TV] Carlos Diaz’s start-up Kwarter raises $ 4 million

by bold-lichterman

Kwarter, the Californian start-up of the French Carlos Diaz (creator of Reflect Group and of Blue Kiwi Software), has just completed a first fundraising of $ 4M with T-Ventures and Kinetic Ventures.

kwarter headband
Founded in 2011, Kwarter is presented as the second screen solution, in a community TV experience, thanks to smartphones and tablets. An alternative to connected TV environments of little relevance to sports fans.

The application allows fans of live sporting events to exchange between true supporters and win gifts for their participation. It offers calendars for major events in the United States that each user can check off so as not to miss a thing. Sports fans can connect to it during a match, a sports event live on TV to enter a real social dimension of sharing comments, exchanging photos or searching for information on players and teams from the four major American sports (Baseball, American Football, Hockey, Basketball).

The start-up has notably entered into partnerships with Turner Broadcast and Bud Light.

This capital increase should enable Kwarter to strengthen the marketing of its application and to recruit new talents.

In October 2011, FrenchWeb had met Carlos Diaz during a trip to San Francisco: