[Social gaming] American MediaSpike raises $ 5.2 million

by bold-lichterman

MediaSpike announces that it has raised more than $ 5 million from Andreessen Horowitz, Inspovation Ventures and business angels. 500 Startups, Google Ventures, and Raptor Capital were already among the early investors.

Thanks to this lifting, MediaSpike wishes to expand its teams and open an office in New York.

Founder and CEO Blake Commagere launched in 2007 the very first social game on Facebook “Zombies”. With tens of millions of players in a few months, this game did not have an economic model and did not bring in substantial income. Despite the marketing of banner ads, revenues were stagnant. He then had the idea of ​​doing product placement in the game. This process was successful and satisfied both players and advertisers. He believes that this vector of communication is the best way for advertisers to reach their prospects effectively. Since then, MediaSpike has carried out product placement for various large accounts such as DreamWorks, McDonalds, Paramount, Nestle or Sony.

According to Charles Christory, the founder of the social media game company Adictiz (“Pat the Dog”, “He’s stupid this pigeon”) product placement is certainly qualitative for advertisers, but very difficult to industrialize. “If Pat the Dog »Is brought to drink a can to go further, it is smart for RedBull that it is one of their drink, because it would engage the player with a fun and participative dimension. But this process is long and requires upstream to integrate the elements into the game, which implies changes of assets.