Snapchat triples its video traffic, will it dethrone Facebook?

by bold-lichterman

The Snapchat video messaging app is closing the gap with Facebook. Six billion videos are now viewed via the app every day, according to the Financial Times, three times more than six months ago. In other words, Snapchat sees its metrics growing faster than Facebook, which has seen its video views double, from 4 billion in April, to 8 billion this month.

Something to confirm CEO Evan Spiegel in his predictions. Building on a new advertising product presented last October, Snapchat plans to generate $ 100 million in annual revenue.

In terms of daily users, Facebook is still far ahead, with 936 million each day, against 100 million daily on Snapchat, CEO Evan Spiegel announced last summer. On Snpachat, 45% of those users are between the ages of 18 and 24, according to figures from ComScore. In 2014, it was showing tremendous growth among American teens.

The actual viewing

A potential that Facebook had identified in 2013, by making a proposal to buy the social network at 3 billion dollars, but that Snapchat had rejected.

Still, Snapchat has not finished convincing advertisers completely. On the application, the video viewed is counted as soon as the content is loaded, while Facebook counts them after 3 seconds of viewing, and YouTube after 30 seconds. This method of calculation has earned Snapchat criticism from advertisers who blame the network for paying for videos that are actually not viewed.

Founded in 2011, Snapchat is now valued at $ 19 billion. In March 2015, it received an investment of 200 million dollars from the giant Alibaba.

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