Snapchat passes the 10 billion video views mark every day

by bold-lichterman

Snapchat continues to grow and is now establishing itself as a benchmark of the genre. The latest figures unveiled by ephemeral messaging to the American financial group Bloomberg seem to confirm this trend. Thus, no less than 10 billion videos would be viewed every day on the Californian application. As a reminder, Snapchat counted 8 billion in February.

Although this growth is spectacular, these figures should be put into perspective. Indeed, ephemeral messaging uses its own method to calculate the number of videos viewed on the platform. In this way, a view is saved whenever a user views a video for a fraction of a second. Snapchat has built its success on short ephemeral videos and photos (10 seconds maximum). To broaden its audience and extend the life of the content, the social platform also makes it possible to create “Stories”, videos which remain available for 24 hours.

100 million daily active users

By announcing such substantial figures, Snapchat is establishing itself in the world of online video, a sector dominated by YouTube and on which Facebook is positioned. Mark Zuckerberg’s social network has become a major player in this market through the automatic start of videos posted by users. However, Snapchat is seeing the growth of its video traffic increase faster than that of Facebook. The social platform also tried, unsuccessfully, to buy Snapchat in 2013. Ephemeral messaging can in particular rely on its 100 million daily users to continue its momentum. The latter would spend between 25 and 30 minutes on the application each day.

Since the start of the year, Snapchat has been stepping up its efforts to strengthen itself. In early March, the American start-up completed a fundraising round to raise $ 175 million. This operation was then part of a strategy to monetize its audience, a shift initiated by the publicity and the launch of Discover, an audiovisual media kiosk, in January 2015. A few weeks later, Snapchat did it again by taking over Bitmoji for $ 100 million to enrich its service. Today, the market capitalization of ephemeral messaging is estimated at $ 16 billion.

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