Snapchat + Google + NetBooster = INSIDERS

by bold-lichterman

  • Snapchat chooses Morgan Stanley and Goldman Sachs to lead its IPO.
  • The TDF group takes over ITAS.
  • The figure of the day: Google announces a 10% increase in inquiries about its users.
  • Image of the day: new digital tools, how marketers perceive them.
  • The budgets of the day: NetBooster, Pedestrian crossing …
  • The nominations of the day: BETC, MKTG, Equancy…
  • Online workshop: Better engage your visitors thanks to push marketing.
    October 20, 2016 at 11 a.m., with AB Tasty.

SnapchatThe listing of Snapchat becomes clearer. Ephemeral messaging has chosen the banks Morgan Stanley and Goldman Sachs to lead the IPO of Snap, the new name of the Californian start-up since the end of September. Scheduled for March 2017, this transaction could value the company up to $ 25 billion at least. In addition to Morgan Stanley and Goldman Sachs, financial institutions JPMorgan Chase, Deutsche Bank, Allen & Co, Barclays and Credit Suisse will oversee the operation.

Snap’s IPO would be one of the largest IPOs across the Atlantic since Chinese e-commerce giant Alibaba’s IPO in September 2014. It would allow ephemeral messaging to regain a head start on Instagram which launched “Stories”, a community tool last August. The latter uses the codes of Snapchat with the publication of mini-video sequences which, gradually coupled, form a “story” to share with followers. In early October, the photo social network claimed to have reached the 100 million user mark on “Stories” in less than two months, the same number of users claimed by Snapchat.

Read also: Caught up by Instagram, Snapchat plans its IPO for 2017

Olivier HuartThe group TDF, which offers TV (TNT) and radio broadcasting network services, has just finalized the acquisition of the group ITAS, specializing in TV and radio broadcasting. Financial details of the transaction were not disclosed. This buyout allows the TDF group to enrich its TV and radio broadcasting offering with the integration of a complementary network of nearly 400 sites in France.

In addition, the company will benefit from the contribution of ITAS for the construction of pylons as part of its development strategy in telecommunications. “ITAS provides the TDF group with solid infrastructures, a leading regional network and industrial know-how which are essential for the consolidation of our historic “TowerCos” activities (network equipment)“, Explain Olivier Huart, CEO of TDF.

Google v2In the first half of the year, Google received nearly 45,000 inquiries about its users from administrations and courts around the world, according to the last transparency report published by the Mountain View firm. This represents an increase of 10% compared to the second half of 2015, and if we compare these data to the first half of 2015, we even reach 27% growth. The California-based company says it partially responded to 64% of these requests, proportionally less than in 2010, when it granted 76% of the inquiries received.

In France, more than 4,300 requests for information were made between January and June 2016, barely 3% more than in the second half of 2015, but 23% more than in the first half. Note, less than 0.4% of these requests concerned urgent disclosure requests.

The ability to analyze data and manage it effectively is a key success factor in marketing, study finds The New Marketing Landscape: What Marketers Really Think About It produced by Rocketfuel, a company specializing in programmatic marketing.

Conducted among more than 300 marketing professionals in Europe, the study details how they perceive the new digital tools at their disposal. Note, 20% of respondents say they build their marketing campaigns for individuals and not for devices (mobile, etc.).


** Methodology: data collected through the Rocket Fuel customer survey of 324 marketing professionals in EU countries. Survey carried out in August 2016.

Hertz chooses NetBooster to manage its paid media activities and international campaigns

tim-ringel-netboosterFollowing a call for tenders, the vehicle rental agency Hertz chose to entrust to NetBooster, agency specializing in performance marketing and management of its activities paid media across seven European countries, as well as its international campaigns in the United States, the Middle East and the Asia-Pacific region. The agency already counts brands such as Accor Hotels, Emirates, or Center Parcs among its clients.

The Passage Piéton agency wins 4 new budgets: Otterbox, Duracell, Disney France and Pringles

pedestrian passageThe agency Pedestrian crossing, which already has brands such as Mattel (Barbie Tour), Europcar, and Moët Hennessy as customers, announces that it has convinced four new customers to trust it. Otterbox, an American site for the sale of smartphone cases, has chosen to entrust it with the launch campaign for its iPhone 7 cases. Pringles has entrusted it with the management of the digital component of the campaign to launch its new range, Pringles Tortilla Chips. Duracell chose her to design their next Christmas campaign. And The Walt Disney Company France entrusted him with its campaign to celebrate Winnie the Pooh’s birthday.

Olivier Armand is appointed senior copywriter at BETC

olivier-armandOlivier Armand joined theBETC agency as a senior copywriter.

He previously worked for SoFilm, where he helped set up the 30th anniversary program of the Grand Journal on Canal +. As part of his duties, he will be responsible for the agency’s brand content projects and will support artistic director Aurélie Scalabre.

MKTG appoints Stéphanie Boutin CEO of the Enterprise division

stephanie-boutinStephanie Boutin is appointed general manager of the Enterprise division of MKTG.

She will work alongside CEO Edouard Donnelly. She previously pursued a career as a journalist with She and Suits you before becoming, in 2012, director of the events division of the Dentsu Aegis Network and Connect Factory Travel group.

Laurence Durand is appointed business development manager at Equancy Shanghailaurence-durand

Previously in the office ofEquancy from Paris as a digital efficiency manager, Laurence Durand is appointed business development manager in the Shanghai office.

As part of her duties, she will be in charge of developing relationships with international companies, partnerships with publishers of digital marketing solutions, and the digital offer in China.

Equancy Shanghai appoints Pierre Gomeriel innovation lab managerPierre-Gomeriel

Pierre Gomeriel is appointed manager of innovation lab at Equancy Shanghai.

He was previously a data analyst and digital strategy consultant for different groups. Within the Shanghai office, he will be responsible for organizing the “hub know“.

Lily Magagnin-Hadjadj is appointed recruitment and employer brand manager at MicropoleLily Magagnin-Hadjadj

Micropole appointed Lily Magagnin-Hadjadj recruitment and employer brand manager. Previously, she was responsible for internal communication at Planète Interactive and then at Micropole, where she was subsequently appointed responsible for the France employer brand.

QS World MBA Tour Paris Fair
Saturday 15 October 2016

Want to accelerate your career? Discover all the opportunities that an MBA can offer you at the fair World MBA Tour Paris, an event entirely dedicated to the Master of Business Administration.
Meet the admissions directors of the most prestigious French & international business schools (eg: INSEAD, HEC, ESCP Europe, London Business School, ESSEC, Kellogg).

To know more.

[Ateliers en ligne] Better engage your visitors thanks to push marketing
October 20, 2016 at 11 a.m. with AB Tasty

Whether you are an e-merchant, media or service publisher, agile push marketing solutions help you convert your Internet users more quickly. Take inspiration from the many examples presented during this webinar to, in turn, trigger personalized marketing messages in response to the behavior of your Internet users.

Sign up!

Mediaprism is looking for its Data Marketing Manager (M / F)

You will report to the Data client department.


  • Management of the DATA team

  • To be the interface between the customer and the suppliers.

  • Provide advice and added value to brooking requests.

  • Search for suppliers related to the request to provide the best response.

  • Reception, processing and monitoring of orders (customers and suppliers).



[STAGE] FrenchWeb is looking for its Junior Web Product Manager (M / F)

Come join us for an internship at FrenchWeb!


1) Management of the FrenchWeb Job-board

2) Project management for advertisers In collaboration with the Brand Content and Lead Generation manager, your mission is to set up the advertisers’ communication systems (White papers, webinars, etc.), to monitor the systems in progress and ” ensure reporting.

3) Management of the FrenchWeb event agenda In collaboration with the event partnership manager, you are in charge of the FrenchWeb agenda