SmartPixels turns any object into a screen
SmartPixels was founded by Julien Berta and Jeremy Verdo in May 2015. The start-up proposes to project an image onto objects. Their technology combines both projection mapping and virtual reality, which can be used without additional materials (VR headsets, for example). More details with Samuel Burlac, Business Developer at SmartPixels.
Frenchweb: What needs does Smart Pixels meet?
Samuel Burlac, Business Developer: The idea is very simple: we transform any object into a screen. Our technology makes it possible to recognize shapes and movements while adapting a projection to them, a kind of digital skin that transforms reality without having to look through anything. Our ambition is to offer a solution to digitize points of sale that is non-intrusive, adapted to the needs of brands, sustainable and spectacular.
What is your value proposition?
When we leave home, we do not want to interact with a screen, with a tablet, with a smartphone … these are things that we can do from our sofa, a store has no added value s ‘he offers the same. It’s a bit the same problem with virtual reality headsets, which offer a strong experience but are very restrictive and do not yet have a sufficiently relevant utility. This is why we replace the screen with the product itself, which becomes a vector of communication, a support for interaction, and allows the extension of a brand’s digital strategy in the real world.
Who are the users of your solutions?
All the brands that have a lot of different models, colors and textures, but also the brands that offer personalization services. For example, if we imagine that all the stores of a shoe brand are equipped with augmented models: customers can play with and customize their model and see the finished product take shape before their eyes; the brand can update its collections in all its stores with a single click, show an infinite number of variations on a single model and freely update their content and products remotely. On the other hand, thanks to the data generated by the interactions, brands can determine in real time how to adapt the offer to optimize their sales. And all this without any constraint on the cost of m² in the store or any logistics cost. We are currently working with Nike, Moët Hennessy, Carrefour, Brice, St-Michel Biscuits, Yves Saint Laurent… from luxury goods to agro-food, including textiles, all subjects are good to take!
What is your development plan?
One of the major challenges is the development of a platform adapted to each brand and / or store, from which our customers will be fully autonomous in updating and managing their content. Each brand has specific needs and products and it is our role to determine the most striking trends in order to make this tool relevant and simple. Some of our clients being multinationals well established abroad, we intend to solidify these relationships in order to deploy our technology outside our borders, in particular on the American market where we have just concluded our first sale, it is about augmented mannequins. We also have a local partner to support our efforts, a long-standing player in the manufacture of POS in the USA.
What are your challenges?
The most important issue is to make our technology relevant and adapted to customer demand, and not the other way around. Brands are looking for solutions for a well-defined problem: the reinvention of their physical presence in the face of digital, nevertheless each actor has specific problems. Our success will come from our ability to reconcile these to define a product that is always more suited to the market and to users, always echoing digital in the real world. Internally, we take up the challenge of bringing together very different talents and profiles (3D artists, engineers, developers and marketing experts). We all have a common core: creative and passionate about graphic animation. Although some are specialized in creation, others in manufacturing, others finally in defining and setting up the experience, we pool our skills to come up with the best solution together.
What sets you apart from your competition?
Nobody does the same thing, but a brand looking for an in-store solution will substitute our offer for that of a virtual reality experience, for example. Vizera Labs, Display Mapper offer similar solutions, but one approaches the market in a different way (by offering only one software) and the other approaches a completely different market (furniture). The emergence of “phygital” is in everyone’s minds and virtual or augmented reality, which is only just beginning, is about to conquer the market. We mainly distinguish ourselves by the absence of a medium (helmet, glasses), but the most interesting subject is to seek possible complementarities.
Founder: Jeremy Verdo and Julien Berta
Creation date: May 2015
Incubator: ParisTech Entrepreneurs, Télécom ParisTech