Smartphones: Chinese brands are gaining momentum
In 2018 worldwide, 9 out of 10 phones sold will be smartphones according to a study that the Gartner firm has just published. Market leaders in recent years, Apple and Samsung have seen their market share increasingly eaten away by three brands: Xiaomi, Huawei and Lenovo.
Would the Chinese trio soon overshadow Apple? Between them, they have in any case already sold more devices than the American firm. Thus, in the third quarter of 2014, Samsung remains the brand of smartphone the best-selling worldwide, but lost considerably of its lead: the South Korean saw its market share drop from 32.1% to 24.4%. The manufacturer in particular failed to sell as many Galaxy S5s as it had envisaged. More generally, Gartner believes that Samsung is paying the price for its multi-segmented strategy, the very one that had been beneficial to it until then.
Apple represents 12.7% of sales. Next come Huawai (5.3%), then Xiaomi (5.2%) and Lenovo (5%).
In total, 455.7 million mobile phones were sold in the 3rd quarter of 2014 around the world, including 301 million smartphones, according to this study, i.e. 20.3% more than over the same period in 2013.
>> Apple: 39 million iPhones sold in the last quarter, the iPad is running out of steam
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