Samsung and Apple combined market share drops below 50%
With 89 million smartphones sold worldwide in the first quarter of the year, and despite the hype caused by Ellen DeGeneres’ “selfie” at the Academy Awards, Samsung achieves a 31% market share, or one point less than a year earlier (32%) according to a study carried out by Strategy Analytics. This is the first time that the South Korean firm has lost ground since 2009.
The dual competition that Samsung has to face – that of Apple on high-end handsets, and Chinese brands like Huawei on the entry-level – would be the main explanatory factor according to the research firm. The apple brand, with 43.7 million units sold, saw its position crumble slightly from 17% to 15%. As a result, the market share of Samsung and Apple combined falls below 50% due to the rise of manufacturers like Huawei and Lenovo.