smArtapps about to put the audio guide in the museum display case?
In 2013 alone, more than 73 million admissions were recorded by the Paris Convention and Visitors Bureau in 53 Parisian museums and monuments. It is on this market that SmartApps is positioned, a Parisian start-up, incubated at the Welcome City Lab, which develops mobile applications for sites and cultural places.
Build enriched applications
More concretely, SmartApps designs the applications and offers a platform from which museums or cultural sites build their tour guide and publish their editorial content. On the economic model side, the service is billed either on a flat-rate basis, or through a monthly or annual subscription. Museums are then free to monetize these applications or not.
Unlike traditional audio guides, the applications allow visitors to continue their visit or their knowledge after the outing. As well, “an application is rich, there may be multimedia content, videos, comments, quizzes, interactivity and playful aspects», Explains Frédéric Durand, co-founder, to Frenchweb.
The Louvre and the Eiffel Tower among customers
Among its customers, we find in particular the Louvre museum (which had also experimented in 2013 with an audioguide on Nintendo 3DS, editor’s note), the Eiffel Tower, the National Galleries of the Grand Palais and the Musée d’Orsay. However, “we also aim to address small and medium-sized sites», Specifies Mr. Durand. SmartApps works for example with the Château du Clos Lucé, in Amboise.
The start-up has also signed contracts with international clients, which represent between 10% and 15% of its turnover. To accelerate, it targets two countries in particular in the coming years: Spain and Italy. The company aims between 2 and 2.5 million euros in turnover within two years. More details with Frédéric Durand, co-founder of SmartApps.
Founders: Frédéric Durand and Damien Debin
Creation date : 2010
The head office : Paris