SimpliField raises 350,000 euros from Xavier Niel and Jérémie Berrebi: “it took us three months”
The company wants to extend its solution to systems other than Android and iOS for a very specific reason …
Specialized in data collection, the start-up SimpliField has just raised 350,000 euros from Kima Ventures – the Xavier Niel and Jérémie Berrebie – Jacques-Antoine Granjon from Vente-privée.com, Oleg Tscheltzoff (Fotolia) and various private investors. “We started our fundraising at the beginning of September, starting with Kima because Ilan Abehassera, who advises us, had already worked with them. We then ended the round table with others business angels after two or three months ”explains Benjamin Zenou, chairman and co-founder.
One year after its creation, the company wishes to take advantage of this investment to accelerate the development of its solution. Equipped with an application, a company’s sales representatives or point of sale managers can collect and process data collected in the field in real time. These are then integrated into a visual and synthetic dashboard allowing managers to analyze the results in order to facilitate decision-making.
“The next big step for us will be the integration with software such as SalesForce or Mcirosoft CRM, because we are at the heart of the relationship between teams in a company” explains Mr. Zenou. But this will not be enough because if young companies have recent computer and mobile parks, this is not the case for large accounts which often have older fleets. “We want to develop our solutions on all media, and therefore go beyond just Android and iOS, to reach large companies which often have different cost management” he explains.
Today, its three main clients are SFR, Leader Santé – a group of 150 pharmacies – and Conseil des experts français. But to grow and face GoSpotCheck, its American rival straight out of the TechStars incubator, SimpliField is now targeting five target sectors: fashion, health, telecom-high tech, insurance and mass distribution. In other words, all brands that manage physical retail networks.