Shopgate raises 5.3 million euros: m-commerce as a lever for e-commerce sales
The German start-up Shopgate, which manages the m-commerce strategies of more than 2,000 e-merchants, completed a fundraising of 5.3 million euros yesterday.
This financing was provided by the Danish company Northcap, and the German fund Creathor Ventures.
Shopgate is an m-commerce platform, which offers its e-commerce customers solutions for their mobile strategy: creation of shopping applications, online stores optimized for mobile purchase, but also integration of existing online stores on the marketplace Shopgate.
Shopgate is part of the trend m-commerce : within three years, online sales made via mobile should represent 24% of all e-commerce in the United States.
The fundraising carried out yesterday, amounting to 5.3 million euros, should help Shopgate to develop its activities in the American market. Currently employing 70 people, the company is also expected to expand its workforce. Andrea Anderheggen, co-founder and CEO of Shopgate, also wants to set up a worldwide affiliate network, and add physical stores to her number of customers.