SFR launches its offensive to respond to Netflix and CanalPlay
After Netflix and CanalPlay, it may be necessary to count on the presence of a new player in the video on demand sector and in unlimited in France. SFR, the operator now owned by Altice, announced on Monday the arrival, from November 17, of a VoD service.
Agreement with major studios
Called “Zive”, the offer, which will be launched in preview with the new SFR fiber box, will be marketed for 9.99 euros per month and will include up to 5 screens. By way of comparison, those of Netflix start at 7.99 euros (1 screen, standard definition) and go up to 11.99 euros for 4 screens and ultra high definition.
The operator at the red square has signed with several major international studios – Disney, Pixar, Warner Bros, Europa, Miramax, Sony Pictures Television – in order to enrich its catalog. In the end, SFR promises more than 5,000 HD programs – including several series such as Big Bang Theory, Scandal or even Desperate Housewives – and 16,000 by the end of 2016. Zive also ensures that it will offer more than 400 quality content. 4K / UHD.
Confront CanalPlay and Netflix
For SFR, this service makes it possible to adapt to new uses by offering a video on demand offer as an alternative to the bundles of linear television channels. “Launched as a preview in France with SFR, Zive will by the end of the year be the leading SVOD player on the French market (…) Zive is included in the fixed and mobile offers of the Power range, with the Extra mobile Zive, ”said the group in its press release.
Zive will however have to rely on competition from CanalPlay, a subsidiary of Canal +, which claims 600,000 subscribers in France in 2014. For its part, Netflix does not communicate any figures on this subject, but, according to estimates from the British firm Future Source Consulting, it would have 750,000 customers in France.