SEO: the best investment for start-ups

by bold-lichterman

Because a start-up needs natural visibility on search engines if it wants to grow and get more clicks, good SEO practice remains an essential, if not essential, lever for its growth. What natural referencing can offer a start-up? A larger audience, more traffic, increased visibility and, ultimately, a better ROI. This is why investing in SEO is inevitable.

The fable of start-ups and SEO

This is the story of a start-up that really needs visibility on the Internet, because it has just been born and no one knows it. It would like rapid results because, unlike its competitors already established in the landscape, it must build everything from scratch: its positioning, its reputation, its visibility, etc.

To achieve its ends, the start-up asks for the help of SEO. Thanks to natural referencing techniques, the company aims to activate growth levers that will work in the short term (start to be seen as quickly as possible) and in the long term (establish sustainable bases). The SEO, good comrade, promises him both: “with an adequate strategy, he confides to the start-up, I will be able to obtain rapid results for you which will settle over time, and which will evolve at the same time. time that you will grow up! ”.

But SEO can’t promise the startup to go from zero visibility to a top spot in Google in the blink of an eye. What SEO is committed to doing is developing a strategy that will improve over time, and whose solid foundations will allow you to build a building higher and higher without the risk of collapse!

The start-up expresses all its joy. It’s time to start working, and for that, SEO must first go through a SEO audit: because you have to know the market and its competitors well to know which growth levers to activate.

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What Google wants

How can a site attract visitors if it cannot be found on the search engines at the base? The answer to this question is to understand how Google works.

What Google wants is: to offer relevant answers to Internet users’ requests. If your core business is selling chips or PC fans, Google’s is making sure that the keywords the user enters refer to sites that meet their request. To ensure the quality of the sites offered, Google imposes criteria on websites to position them. These criteria include: technical performance; the structuring of the pages; mobile compatibility; the quality of the content; popularity; etc. SEO is there to give Google what it wants, and thus allow your site to climb in the results.

What SEO can do for a start-up

A start-up therefore needs to work on Google in order to make itself known, and SEO is there to provide it with the weapons. A natural referencing strategy, if carried out well, can completely change the fate of a little David of the web crushed by all the Goliaths around him.

First, to illustrate our point, a few figures to know:

  • Google has a 95% market share in France;

  • 3.5 billion searches per day are performed on Google (half of which come from mobile devices);

  • 67.60% of clicks go to the first 5 results;

  • 90% of those clicks go to natural links.

Conclusion: yes, the first places of Google are essential; but it is just as important to offer organic links to Internet users, who willingly turn away from paid links to favor sites whose place has been naturally gained.

Then, the main advantages of natural referencing over paid referencing:

  • Progressive but firmly established visibility;

  • A natural reputation propagated by the community;

  • More satisfied Internet users, because they get a really relevant result after their click (and are more likely to spend time on your site and consult as many pages as possible);

  • A better return on investment: no clicks like in purchased advertising (Adwords), the costs of which can get out of hand. With natural referencing, you have a fixed cost of consulting. And Internet users, as we have seen, love natural links!

This is why SEO is the essential companion of the start-up. It will succeed all the better in making itself known as it will develop a website that will meet the needs of Internet users and offer added value compared to its competitors, which natural referencing will allow it to highlight. So that everyone will be happy!

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Andrea BensaidAndrea Bensaid is the founder of the SEO agency Eskimoz, based in Paris and with 10 years of SEO experience. He supports businesses of all sizes in their web visibility strategy. Find it on:

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