SEO: 5 types of tools for successful SEO

by bold-lichterman

SEO is quite an art: it is based on specific knowledge and skills. But, like all art, it also needs the right tools, because what would a painter be without his brushes and tubes of paint? To be effective, an SEO must tap into an SEO toolbox, of which here is a non-exhaustive practical guide.

SEO and SEO tools: a winning team

Any strategy, whatever it is, requires plunging its foundations into a well-prepared soil – preparation is intimately linked to knowledge. “The rule is that the general who triumphs is the one who is the best informed,” Sun Tzu wrote in The Art of War. And to get this valuable information, theSEO tool is the absolute weapon of the general-referencer.

Here are the categories of tools essential to good natural referencing.


Linkbuilding tools revolve around everything related to links: netlinking, backlinks, broken links or to be deleted… These tools allow:

  • To find influential people, sites and blogs on the Internet, whether they are “influencers”, those accounts that have many Facebook “friends” or Twitter “followers”, or for example journalists who work in your field of activity and that it can be good to have in your contacts. These influential accounts can become partners, and these partners may well link to your pages, giving you some of their influence.

  • Get your hands on linkbuilding opportunities on the net: pages, resources, guest posts, blogs, news sites, etc.

  • To find broken links on your pages (those links that no longer refer to anything). Either to get rid of it, or to build an SEO strategy based on those broken links.

  • To analyze the profile of your backlinks to know their value, and to know for example when someone inserts a link to your pages.

  • Remove cumbersome links if you get hit by a Google penalty.

The positioning

Positioning tracking tools have a specific goal: to analyze the keywords on which a competitor site is positioned, and to obtain statistics on these keywords that you have targeted. Admit it’s better than doing it by hand, Google page by Google page. There are many possibilities:

  • Monitor the positioning of your targeted keywords on a daily basis, according to the requests expressed by Internet users.

  • Show you the keywords that have seen the most movements (positive or negative).

  • Analyze your positioning on search engines, in France and on their international versions.

  • Analyze the positioning of the competition on these keywords.

  • Launch a site, on-site and technical audit.

  • Analyze backlinks.

The crawl

Not related to the swimming of the same name, the crawl consists in analyzing a website and the pages that compose it. In short, it is software that infiltrates the pages of a site and takes the opportunity to analyze certain parameters that are of direct interest to SEO: everything related to internal optimization. These tools:

  • Scan sites of all sizes (up to several hundred pages).

  • Collect information on the http code and the tags (title, meta description, h1 and h2…).

  • List internal and external links, images, css and javascript files, etc.

  • List the anomalies encountered during the scan.


The keystone of optimizing a site is its positioning via keywords. Knowing those of the competitors with positioning tools is good; but being able to determine which ones will be the most useful to you in a strategy of integration into your texts is even better. Keyword generators are tools for:

  • Know the precise expression of the requests most frequently expressed by Internet users; vocabulary, words used by your target audience.

  • Analyze monthly search volumes and competition.

  • Find the best keywords to rank for, including them in your site content (and remember that quality of content matters!).

Performance analysis

Essential, performance analysis tools allow you to detail the prowess, or see the shortcomings, of your site. They also tell you about the audience, the most used landing pages, etc. In detail, they:

  • See the speed of your site (if the loading times are not too long).

  • Rate your site based on several parameters.

  • Offer you areas for improvement in order to optimize your site.

  • Analyze your audience and the most important SEO landing pages.

These are the five most important categories among SEO tools: they provide the SEO with the knowledge necessary to best build their optimization strategy. In each category, several software are available, more or less expert, some paid and others free: it’s up to everyone to make their choice from this abundant offer according to their needs.

Andrea BensaidAndréa Bensaid is the founder of the SEO agency Eskimoz, based in Paris and with 10 years of SEO experience. He supports businesses of all sizes in their web visibility strategy. Find it on:

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