[Semaine spéciale Lyon] Altics, technological laboratory for e-merchants

by bold-lichterman

Altics was created in 2004 and has the mission of accelerating the turnover of commercial sites. By developing innovative technologies such as eye-tracking, or by organizing series of tests on the behavior of buyers, the Lyon start-up optimizes conversion rates, especially on mobile. Toupargel, one of its clients, announces a + 66% increase in turnover from its e-mailing activity.

Olivier Marx, the founder of Altics, is a character involved in the region. He is notably at the origin of a recent network of web entrepreneurs, “Le Gang”, which brings together several players to enrich networking in Lyon.

Interview of partners and eye-tracking demo at Altics :