SEB is a group of over 150 years old. The founding company of the “pressure cooker” brand now releases between “200 and 300 new products per year” which must adapt to new uses, including DIY (the ” do it yourself », Editor’s note). SEB is also closely interested in connected objects. Digital is dealt with under two axes: product side (innovation, evolution, etc.), and customer side: how to address users, consumers.
More details with Karim Houni, UI & IoT innovation manager within the SEB group. He believes that digital has brought the brand and its consumers closer together. Fifth episode of the Frenchweb Tour Lyon 2014, our report devoted to Lyon and its digital ecosystem.