The South Korean firm, “favorite brand of the French” with its 18 million products sold in 2010 in the country, presented this noon results rather well oriented for the first half of 2011. Despite the international upheavals of these legal disputes with Apple, Samsung has carefully avoided expanding on a subject that “does not impact the French market”.
The brand, which hopes to achieve a turnover of close to 3 billion euros in 2011 in France, is planning a record year in the television sector where it is gaining valuable market share in high-end products (over € 1,500). Everything is being done through a connected TV strategy, Smart TV, with the close launch of Smart Replay, its catch-up TV service as well as a TF1 Sport application.
Samsung achieved its leadership objective in the smartphone market in France in the second quarter of 2011 with a market share of 22% ahead of Apple (21%). 50% of them are on Android and 18%, all the same, on their Bada OS. The brand intends to drive the point home on this market and announces the launch of several new products:
- Chat On, its multi-OS mobile messaging service launched in October in 120 countries will also allow mobile users to share content (photos, videos, etc.)
- The Samsung Wave 3, announced as its flagship at the end of the year, displays a 4-inch Super Amoled screen and a 1.4 Ghz processor
- Upcoming Galaxy Note release, under Android 2.3 Gingerbread, between a smartphone and a tablet with its 5.3 inch screen. Its stylus, the S Pen, allows, among other things, to select images on a website and crop them to copy and paste them.
- Arrival of NFC technology in the Samsung Galaxy S2
Samsung is also unveiling increased ambitions in B2C. In 2011, the brand intends to “return to the fundamentals”: to inspire confidence, to create desire, to stimulate the market…