Samsung + Namely + Bénédicte Bruel (ex-BETC) = INSIDERS

by bold-lichterman

  • Samsung will launch an initial production of 10 million Galaxy S8s.
  • Namely raises $ 50 million to make HR software more user-friendly.
  • A record New Year’s Day for the App Store with $ 240 million in purchases.
  • The political parade at CES 2017.
  • The nominations: Bénédicte Bruel, Antoine Colin…

Galaxy noteThe hour of rebirth has come for Samsung. After a disastrous year 2016 marked by the fiasco of the Galaxy Note 7, the smartphone that was to overshadow the iPhone 7, the South Korean manufacturer is preparing to launch the Galaxy S8 in the first half of 2017. Determined to strike strong, Samsung is expected to produce 10 million Galaxy S8s at first, according to information reported by the South Korean newspaper Electronic Times, who quotes anonymous sources close to the case. Production should be launched in March before marketing in April.

The hopes placed by Samsung in its new flagship smartphone are immense insofar as the setbacks of its Galaxy Note 7 have cost it dearly. In the third quarter of 2016, Samsung announced a 30% drop in operating profits. The operating profit of the mobile division of Samsung had even plummeted 98% between July and September last year, to 80.2 million euros. The South Korean manufacturer planned to sell 19 million units during the life cycle of its Galaxy Note 7. According to analysts, this industrial and commercial disaster could cost Samsung up to $ 10 billion.

NamelyThe New York start-up Namely, which is developing a SaaS solution for HR databases, has completed a funding round of $ 50 million. The transaction was led by Altimeter Capital and Scale Venture Partners. The historic investors Sequoia Capital, Matrix Partners and True Ventures also participated in this funding round. This investment brings to 157.8 million dollars the total amount raised by the company since its creation.

Founded in 2012 by Matt straz, Namely targets mid-sized businesses, which typically have between 100 and 1,000 employees. The start-up claims more than 650 customers and more than $ 4 billion in salaries per year processed on its platform. This investment should allow Namely to develop new products to improve its service offering.

Samsung Namely Benedicte Bruel ex BETC INSIDERSApple kicks off 2017 under the best auspices. The statistics communicated by the firm headed by Tim cook at the beginning of the year thus report a record day on January 1 for the App Store. On New Year’s Day 2017, nearly $ 240 million were spent by “Apple Addict” on the App Store.

In addition, Apple has revealed to have paid a total of 20 billion dollars to developers throughout the year 2016, an increase of 40% compared to 2015. Since the launch of the App Store in 2008, 60 billion of dollars were paid to developers.

Read also: After the ovation received last year by Emmanuel Macron at the Consumer Electronic Show (CES) in Las Vegas in front of French Tech entrepreneurs, French politicians will be traveling again this year in Nevada. On the night of Thursday to Friday, Axelle Lemaire, Secretary of State in charge of Digital, and Michel Sapin, Minister of the Economy, will walk the aisles of the CES to defend French Tech. Thursday and Friday, François Fillon, right-wing presidential candidate, will also be there.

Read also:

benedicte-bruelBénédicte Bruel appointed artistic director of print and web at Kaolin

Communication agency Kaolin announces appointment Benedict Bruel as artistic director. As part of her new duties, she will be in charge of the creation of web campaigns and websites. Bénédicte Bruel was previously artistic director at BETC.

Antoine-ColinAntoine Colin becomes a copywriter at Publicis Conseils

Antoine Colin arrives at Publicis Conseils as a copywriter. He was previously a copywriter at TBWA.

Innovation Awakenings # 2: Start-ups & Large companies meet

February 28, 2017 from 8:30 a.m. to 11:30 a.m.

The COM MEDIA Observatory (representative association of the communication sector) and the National Purchasing Council (CDAF) announce the opening of registrations for their next event “Les Réveils de l’Innovation” which will be held on February 28, 2017 in 8:30 am to 11:30 am. This event will bring together start-ups and large groups for a morning, the aim is to offer a real place for networking and business in a climate of trust.

To know more.

Yateo is looking for a Digital project manager (M / F)

YATEO is an interactive agency based in Paris which, for 10 years, has been supporting brands on digital and mobile. Our core business is to analyze, conceptualize and implement innovative digital communication strategies with high viral potential, and perfectly corresponding to the issues of our customers.


Strongly involved in key decisions and reporting to the Client Manager, you work on the following missions for a wide variety of projects:

  • Participation in the pre-sales phases (needs analysis, benchmarking, recommendations, definition of budgets and deadlines)

  • Writing of the functional and technical specifications in collaboration with the UX designer and the lead developer of the agency.

  • Steering, monitoring and coordination of multidisciplinary teams (developers, designers, integrators, etc.) and external service providers

  • Ensure the quality of projects and guarantee the high level of expertise of the agency

  • Ensure compliance with budgets, deadlines and objectives

  • Implementation and management of the test phases.

  • Day-to-day customer relationship management by being the main contact on the agency side

  • Real key role in the management of the agency’s business processes

Apply here.