Samsung beats Netflix in Southeast Asia

by bold-lichterman

The manufacturer will launch a streaming video service in Singapore and the Philippines.

For the first time since 2009, the South Korean manufacturer of smartphone Samsung lost market shares in the first quarter of 2014 according to a study carried out by Strategy Analytics. It represents 31% of sales against 32% a year earlier. But to improve its sales in Asia, Samsung can count on its new project temporarily baptized ” Glue Project ”. It is an offer for the rental of American television programs that it is preparing to launch in Singapore and the Philippines, unveiled on Tuesday, May 20. A service that closely resembles what is offered Netflix in the United States (and soon in Europe).

Membership will be charged $ 6.5 per season. It will provide access to all the content of a season of a program for thirty days and will be launched in the Philippines and Singapore during the third quarter of 2014. The programs will be available to download or watch online. The first episode of each season will be offered for free and subscribers will be able to give one of their friends free access to content for one day.

This new service does not prevent Samsung from continuing to work on a new video service to offer to Americans. The manufacturer is currently recruiting developers to rethink its offer. In the first quarter of 2014, Samsung achieved $ 51.8 billion in revenue and posted net profit of $ 8.2 billion.