Salesforce buys Demandware for $ 2.8 billion

by bold-lichterman

The cloud software specialist Salesforce has just announced that it has signed a definitive agreement with Demandware, an American company that publishes cloud e-commerce solutions, for 2.8 billion dollars (approximately 2.5 billion euros). This amount represents a price of $ 75 per share. The deal is expected to close in the course of Salesforce’s 2017 lagged fiscal year, which will close on July 31, 2016.

Founded in 2004, Demandware develops products and services for e-merchants and physical stores, whether it is omnichannel commerce (inventory management, website indication of available stocks, etc.), solutions for digitizing store management and personalization of customer experiences based on data analysis. On its website, Demandware claims several large groups using its solutions, including L’Oréal, Quicksilver, but also Picard frozen foods and the camera manufacturer GoPro.

100 to 120 million more turnover

“Being part of Salesforce will accelerate our vision of empowering leading global brands through the most innovative e-commerce solutions that allow them to connect (…) with customers across all channels,” says Tom Ebling, CEO of Salesforce, in a statement.

Beyond the complementarity with its offers, this acquisition should also result for Salesforce in an increase of 100 to 120 million dollars in its turnover for its fiscal year postponed from 2017. As a reminder, in the first quarter, the The software publisher achieved a turnover of 1.92 billion dollars, or 27% more over one year.