Roland-Garros, innovation playground for France Télévisions

by bold-lichterman

While the best players in the world compete on the clay court of Roland-Garros, the media, mainly television channels, are active behind the scenes, obviously to broadcast the tournament in the best conditions, but not only. Indeed, the Parisian Grand Slam is the privileged theater of technological experiments to write the future of television and digital. Among the players who consider Roland-Garros as a laboratory for innovation, France Télévisions conducts tests every year during the Paris fortnight to improve tournament coverage, but also to improve television.

Partner of Roland-Garros for 30 years, the French audiovisual group has distinguished itself at Porte d’Auteuil by producing technological world premieres, such as 4K or live virtual reality. This year, France Télévisions took advantage of the event to test 8K cameras in real conditions. The group is also interested in 5G TV retransmissions to broadcast programs in 8K, artificial intelligence to allow viewers to find memorable matches by simple voice command, or even virtual reality to provide superior image quality. ” to a higher level and offer 360-degree formats.

For this 2018 edition, France Télévisions has set up an innovation showroom in the area dedicated to media and television channels to review the technological developments in tournament coverage over the past three decades and present the new innovations that it is testing. this year with its partners. The French audiovisual group is working in particular with Sharp, Canon, Qualcomm, Nokia and Peugeot to inject more and more technology into television. On this (beaten) ground of innovation, a total of 400 France Télévisions employees work every day to ensure that the tournament is broadcast more and more successfully and connected.