Data is a key subject for e-merchants. La Redoute, one of the leaders in e-commerce in France with more than 10 million customers, has thus become one of the first French advertisers to set up a Data Management Platform (DMP) in order to place customer and prospect data at the core of its digital communication strategy with Weborama.
La Redoute thus relies on the DMP to collect, segment and activate its customer and prospect data and to run its online relationship marketing program. The main goal of this complete deployment is to centralize all online contact points between Internet users and the brand via a unique identifier, and to define communication scenarios in order to best address the various media audiences (display, search ), in direct marketing (e-mail), and on site (merchandising).
Through this interview, the Head of Traffic, Media & Monetization of La Redoute highlights the concrete benefits of the implementation of the DMP. Thanks to personalized use of the tool, the emblematic mail order brand has been able to adapt the DMP to the challenges of its data strategy and support its digital transformation. Thomas Déjardin also discusses the reasons for choosing DMP Weborama as well as the next stages of the project.
Find the interview with Thomas Déjardin, Head of Traffic, Media & Monetization of La Redoute: