Reinventing your life in the age of hyper connection

by bold-lichterman

Thibaut de Saint Maurice is a professor of philosophy and also has a column on France Inter. The topic of the day: disconnection and over-connection or how to reinvent your life in the age of hyper-connection.

Highly topical subject since the founder of the “like” at Facebook recently announced that he himself was afraid of what he had created, both at the personal and meta level (political in this case). He has also decided to remove all his apps in order to regain power.

There’s even an app that gives you points for staying away from your phone and therefore focused.

Thibaut came to me on LinkedIn following the broadcast of the 1st episode and this is timely because I am convinced that when humanity is in a time of great turbulence, it is essential to turn to the human sciences.

You should therefore soon see philosophy, sociology or other on Vlan!

Of course, it’s not directly related to marketing like other topics like Artificial Intelligence or engagement on social networks can be, however, being a marketer is living the times.

Living in your time necessarily implies understanding it, taking a step back from it.

Thibaut is one of the first people I interviewed and I’m excited to broadcast this conversation today.

That the one who never asked the question of the over-connection throw me the first stone

Reinventing your life in the age of hyper connection

It’s a subject that fascinates me: why do we choose voluntarily every day, every minute, to connect to these crazy devices that are smartphones?

Why this excessive dependence on interactions?

How to get out of this vicious circle from a personal and societal point of view?

What does this say about our generation but about humans in general?

These are the kind of questions I ask myself repeatedly about hyper connection and this is what we are discussing today with Thibaut.

Obviously, connection has a lot of advantages, but there is also this hyper connection which is voluntary bondage.

This concept is quite old since Etienne de la Boétie was already writing in the 16th century a discourse on the subject.

Are we really free if we accept political tyranny?

In the same way, a little later, Tocqueville speaks of the gentle tyranny of the majority.

But what is felt is the personal feeling of being in front of machines in front of which we can not resist.

And the numbers don’t deceive:

According to the firm Deloitte, on average in France we open our phone 26 times a day (50 times for 18-24 year olds).

Notifications generate dopamine (pleasure) but keep you away from happiness.

If you speak good English, you will love this video which differentiates pleasure and happiness from elsewhere.

How to rebuild a responsibility for one’s own attention?

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The hierarchy has often been managed outside of oneself, whether by the media, friends or family.

Now, via my smartphone, everything is at the same level.

The concern is not necessarily the telephone but the hierarchy of information: my bank statement is at the same level as the information or a “like” on a photo.

Thanks to our consciousness, we can decide what to pay attention to and therefore it is a space to be rediscovered.

This allows us to see how to put these technologies in their place.

So it is ultimately a chance to have to invent life with these machines now.

Because Man is free to do what he wants and this is what partly differentiates him from animals.

Freedom is not so much to do what you want but to assume your responsibilities in a field of possibilities.

This mastery will make the difference between individuals tomorrow according to Thibaut.

An imperative: to recompose themselves as “digital subjects”

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We first created political subjects then metaphysical subjects and today we are in the birth of a digital subject.

The particularity being that it does not depend only on me but also on relationships and that my identity does not belong to me completely but also belongs to others.

To cut yourself off from this digital life is also to cut yourself off from yourself in a certain way.

It becomes necessary to create an art of living with digital tools.

There are no collectively accepted uses around the use of one’s telephone, for example as there is for meals at the table.

We must therefore civilize our uses of this connected life by organizing a collective reflection.

The stake is moral and aesthetic, political and cultural, and therefore essential!

The expert:

gregory-pouyGregory Pouy is the founder of LaMercatique, a digital transformation consulting firm focused on the marketing part. Based between New York and Paris, he is a marketing “expert” for To follow his writings and discuss with him:

His blog:

His account on Twitter: @gregfromparis