Qubit, $ 40 million to analyze user interactions

by bold-lichterman

The amount

Qubit, a UK company specializing in data analytics, has just raised $ 40 million (€ 36.1 million) from Goldman Sachs Merchant Banking Division, as lead investor, and Sapphire Ventures, Accel and Salesforce Ventures.

In 2014, the company had already completed a funding round of $ 26 million. In the end, this new operation brings to 76 million dollars the amounts received by the company since its creation.

The concept

Founded in 2010, Qubit develops a platform for collecting and analyzing data for the marketing and e-commerce sectors. Its Visitor Cloud offer thus offers to collect data on the journeys of users when they visit a company’s website or mobile application. The company then offers A / B testing, segmentation and personalization solutions. It also offers other tools such as the possibility for e-merchants to indicate the remaining available stocks of each product.

In the end, Qubit claims to process 2.5 billion “consumer interactions” every day. Among its clients are major accounts such as the British distributor Topshop, the tour operator Thomas Cook and the Emirates airline.

The objectives of the Start-up

At the end of this round table, Qubit announces that it wants to strengthen its teams of engineers. The company must indeed rely on competition from other players such as Optimizely, which raised $ 58 million last year, or Maxymiser, acquired by Oracle last year.

CEO: Graham Cooke

Creation: 2010

The head office : London

Activity: data analysis (A / B Testing, personalization …)

Funding: 76 million dollars raised

Competitors: Optimizely, Maxymize

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