[Quantified Self] FitBit valued over $ 300 million?

by bold-lichterman

According to Techcrunch information, FitBit is about to finalize a $ 30M funding round. This capital increase, whose investors are still unknown, would value the American company more than $ 300M.

In January 2012, Fitbit had already made a funding round of $ 12M with Foundry Group, True Ventures, SoftTech VC and Felicis Ventures.


Based in Sans Francisco, Fitbit was designed by James Park and Eric Friedman. The company positioned itself very early on the quantified-self trend, which consists of measuring, analyzing and sharing personal data.

Marketed since 2009, the pedometer FitBit and its dedicated application are a hit and allow Internet users to create an infographic of their own life. The gadget is barely bigger than a usb key and comes in the form of a small clip to clip on you.

The device collects all the calories burned during the day. Number of steps, distance covered, stairs climbed… The objective is to boost the physical activity of followers. The electronic counter also makes it possible to measure the quality of sleep cycles and to integrate some data such as the nature of the meals.

In total, last November, nearly 500,000 copies would have passed around the world, including France.

Like the smartbracelet Nike FuelBand, Fitbit recently launched a new gadget in the form of a bracelet dubbed Flex Flex Wristband

Building on this success, the Décathlon brand recently launched a similar gadget. Baptized Ondaily, the new product is part of the store’s Géonaute range. Marketed for almost € 45, the sensor also aims to enhance daily efforts.