Protestant Disruption – Episode 1: Life is not a startup

by bold-lichterman

More and more observers are warning against the fable of the Startup Nation and the identity crisis of the Frenchtech initiative following, in particular, the difficulties of a few emblematic companies of the French technological scene. On the other hand, many players are surfing the fashions of the moment to sell support programs to beginning entrepreneurs, we encourage everyone to set up their own business, to have a positive impact on society and to take their destiny into account. hand. In my opinion, all of this is going in the right direction but is unfortunately shrouded in an almost mystical vocabulary which is driving an increasingly worrying digital divide.

Generation divide, social divide but also territorial divide. A few years ago, I heard groups of Parisian digital professionals wondering that the “provincials” were aware that a smartphone can do something other than phone and send SMS. Since then, there have been no more conferences, blog articles or podcasts from inspiring people, “passionate about passion”, who give the floor to “passionate people with an exciting career”. A very often Parisian course, launched by a major business school and a network.

A teacher at the Rennes Faculty of Economics recently told me that from the first year of the License, students no longer want to hear anything but startups and the simple act of saying the word fills their eyes with stars. And even if Mounir Mahjoubi, Secretary of State for Digital, recently tweeted an inspiring “From anywhere we can soar to the sky” during a trip in the Cher, we rarely hear the stories of entrepreneurs in region. Less interesting and “inspiring” than the Parisian success stories? I think the opposite. In my opinion, it would be time to put some sense and reality back into all this. Land the fake rockets and tame the lame unicorns.

On the technology side, much of the media noise around the Startup Nation concerns companies that only transpose services that work without digital to digital format or others that find a new niche to launch into e-commerce. . Selling cheese online or selling baby food online isn’t “disrupting the dairy industry with cheese tech” or “re-inventing infant feeding”, it’s mail order .

What I offer you through these 8 episodes is to tell stories, putting things in perspective and explaining them. These are the stories of real people in Brittany that you will hear. Breton entrepreneurs who work on technological innovations with higher stakes than mail order or service to startups. They will explain to us the technologies they are working on, tell us about their successes, their day-to-day life and their failures.

The series is intended for the general public and even if you discover it thanks to Frenchweb, whom I thank for the publication space, I invite you to share it with people who are not immersed in the tech world. This series is for them as much as it is for you.

The first episode is precisely an introduction to this concept of Protestant Disruption that I invite you to explore with me every Tuesday for the next two months. Some in the startup community were taken aback by the term “Protestant”. There is nothing reactionary or anti digital innovation. On the contrary, I would like to get out of the media noise of the “digital transformation” projects that bring something really new. It’s up to you to discover the meaning of the name of the series by listening to this first episode.

Good listening !

The notes of the episode with links to go further are to be found on

You can follow the news of the series on twitter: @disruptionpr

The contributor:

1605286504 948 Protestant Disruption Episode 8 Fifty Shades of FailurePassionate about new uses of sound (narrative audio, 3D sound) and augmented reality, Antoine worked for 4 years on digital cultural projects for major French and North American institutions. He develops new sound experiences in various fields. Disruption Protestante is his first intrusion into the world of podcasting which allows him to offer a different and general public vision of new technologies in an American-style format still little heard in our regions …