Prestashop + Air Liquide + Blue Origin = INSIDERS

by bold-lichterman

  • Prestashop and Brainify join forces to offer an analytics module to all e-merchants.
  • Air Liquide takes a stake in Proxem.
  • Sanef joins forces with Waze to put geolocation beacons in the tunnels.
  • Word of the day: ChicTypes says goodbye to its customers on Facebook.
  • The study of the day: A / B Testing and personalization, “essential” for 28% of professionals.
  • The number of the day: Instagram Stories passes the 100 million user mark.
  • The image of the day: where are French companies in terms of digital transformation?
  • Video of the day: Blue Origin passes its emergency ejection test for its New Shepard rocket.
  • The budget: the Francéclat Committee chooses Brainsonic to promote the Art of the Table.
  • The appointment of the day: Armel-Alexandre Plaud joins IFAS as a Digital Partner.
  • Online workshop: Why is training the best answer to the major challenges of the digital transition?
    October 25 at 11 a.m., with 360 Learning.

brainifyThe e-commerce solution editor Prestashop Now offers 50,000 of its customers the Brainify Analytics module, which allows them to monitor the commercial performance of their site. Developped by Brainify, specialized in analytics for e-merchants, the module allows e-merchants to know the distribution of their sales, to determine their star products, or to distribute the acquisition of their customers in a precise way.

Thanks to Prestashop, we will speak regularly to more than 50,000 sites in France. We have a great opportunity to quickly democratize e-commerce management through in-depth analysis of data by making it easy to interpret, fun and efficient in decision-making.»Says Eric Sénéchal, co-founder of Brainify.

The Bordeaux start-up, which now claims 100 customers using its solution, wants to reach 500 customers by the end of the year.

Read also: [Portrait de la CEO de Prestashop] Corinne Lejbowicz, processing…

olivier-delabroy-air liquid-2016Liquid air, via its venture capital subsidiary ALIAD, has decided to invest in the software publisher Proxem, specializing in the semantic analysis of Big Data. Financial terms of the transaction were not disclosed. With this investment, Proxem plans to accelerate the development of its commercial offer on an international scale.

This is Air Liquide’s second participation in start-ups involved in digital transformation. In 2015, the world leader in industrial gases participated in the € 100 million round of funding from Sigfox, a company specializing in the connectivity of objects.

Read also: Air Liquide puts the gas on the “customer centric”

WazeThe group Sanef, motorway manager, has entered into a partnership with Waze, community road navigation mobile application. As part of this agreement, Sanef is preparing to deploy “beacons”, geolocation beacons that send Bluetooth Low Energy messages, on the roads of four pilot sites, namely Pittsburgh (United States), Haifa ( Israel), Rio de Janeiro (Brazil) and Paris (France).

In France, these small wireless beacons will be placed every 40 meters in four tunnels on the A14. This device must allow users of the Waze application to benefit from continuity of service in the tunnels to stay informed in real time.

Read also: Why Waze Rider, who pays drivers, can shake BlaBlaCar

chictypesLaunched in 2013 by Etienne Morin and Antoine Régis, ChicTypes, personalized shopping service for men, ceases its activity. Before leaving their clients, the co-founders of the company made a point of sending them a last message on Facebook:

“After almost 4 years of activity, the time has come for the entire ChicTypes team to bow out.

We had a lot of fun supporting you on a daily basis and making your life easier. In recent years, more than 20,000 of you have entrusted us with your shopping and that is our greatest pride.

It is therefore time to thank you on behalf of the whole team for your trust and your support over the years. We will miss you !

A big thank you also to all those who made this great adventure possible and whose paths we have crossed in recent years: brands, partners, investors, start-uppers, mentors… and especially all those who have been part of the ChicTypes team , for a few days or several years. Without you, we wouldn’t have come this far. ”

Etienne and Antoine, founders of ChicTypes

Read also: ChicTypes, the e-merchant who wants to appeal to those who don’t like shopping

Companies are increasingly using web personalization campaigns, if we are to believe the results of the 3rd barometer “A / B Testing and Personalization“, realized by Kameleoon and Converteo. In fact, more than half (54%) of the professionals questioned within the framework of the study are doing or plan to carry out web personalization campaigns in the next 12 months. This is 42% more than in 2015.

First observation, a little more than a quarter of the professionals questioned believe that AB Testing and personalization are essential in the context of their activity. Another observation is that A / B Testing is most widespread in the retail and distribution sector (at 71%), followed by Internet and telecoms (at 67%) and banking and insurance (at 65%). A little more than half (51%) of respondents use A / B Testing to optimize the ergonomics of their pages, and a little less than a quarter (24%) to check the contribution of new functionalities.

kameleoon-barometer-2016Finally, the last lesson of the study, it is the framing of the project that is the most critical in an A / B Testing project: the definition of objectives for 30% of respondents, and the identification of avenues for improvement. for 27% of respondents.

** Methodology: study carried out by telephone from July 1 to 18, 2016, with 250 respondents from all sectors of activity.

IG-logo-FWLaunched last August, Instagram Stories, which allows Internet users to publish mini-video sequences, announces that it has exceeded 100 million daily users. The social network of photos has therefore quickly caught up with its competitor, Snapchat, which claimed an equivalent community last August.

In a press release, Instagram declares that it has already evolved its functionality by integrating new tools (color text, zoom). However, the brand does not specify who are the biggest users of Stories, individuals or brands. Remember that the feature was launched in particular with the aim of offering brands new formats to interact with their community.

Read also: How does Instagram Stories work?

Companies are embracing the challenges of digital transformation, according to the results of the 2nd barometer devoted to the digital practices of companies, carried out by Sia Partners, Econocom and Ifop.

Where they were nearly a third to believe that their digital transformation was previously linked to a fad in 2015, they are only 26% to share this opinion this year. Another lesson from the study conducted among 409 large French companies, the main obstacle to this digital transformation (resistance to change) is behavioral.


** Methodology: survey conducted with more than 400 participants from 329 large French companies with more than 500 employees, including 25 CAC 40 groups.

Blue Origin, the aerospace firm of Amazon CEO Jeff Bezos successfully tested the New Shepard rocket emergency ejection system on October 5. The operation even exceeded the expectations of the American company. In addition to the successful ejection of the capsule intended to take astronauts, Blue Origin also succeeded in resting the New Shepard launcher on the ground.

In September, Jeff Bezos unveiled a reusable rocket project. This new launcher will be operational by 2020. At the same time, Elon Musk presented his plan to launch manned missions to Mars from 2024.

Read also: Jeff Bezos to conquer space

franceclat-brainsonicThe Francéclat Committee (Professional committee for the development of watchmaking, jewelry, jewelry, goldsmith and tableware) has chosen Brainsonic to resume its digital strategy and its brand content strategy.

The agency will endeavor to promote Tableware, through a creative concept it has imagined: #Tabling.

Armel-Alexandre PlaudThe consulting firm IFAS named Armel-Alexandre Plaud as Digital Partner. As part of his new functions, he will be responsible for supporting the digital strategy of IFAS. Previously, Armel-Alexandre Plaud was Managing Director of the digital agency Novactive.

TECH RUN: the event that brings together and moves French Tech!
October 8, 2016

The Tech Run is a team building and networking event with a relay race that brings together those involved in innovation and digital transformation.

On the program: discover new trends in the Innovation Village, take part in the relay race with your colleagues, and share a drink with all the participants during the final cocktail.

To know more.

[Atelier en ligne] Why is training the best answer to the major challenges of the digital transition?
October 25 at 11 a.m. with 360 Learning

By nature, the company is constantly reinventing itself and all the more so in the digital age. Digital training offers a chance to initiate and accelerate the digital transition. Why, how, what are the issues and how to integrate training into the company’s strategy? This webinar shows how far training is the answer to the major challenges of the digital transition.

Sign up!

Digital Prod is looking for its Customer Director (M / F)

Reporting directly to the General Manager, you are in charge of developing the turnover of our structure. Two positions, based in Paris, are to be filled: business development in Belgium and development in the United Kingdom.


  • You ensure the group’s commercial performance in collaboration with the Management and the creative teams.

  • A true ambassador of our agency’s know-how, you are the guarantor of our growth in a complex market, especially in the two job openings: one in Belgium and one in the United Kingdom, while being mainly based in Paris.

  • You effectively target and prospect a multi-sector Key Account clientele (Luxury, Retail, Tourism, etc.).

  • You identify new business opportunities and know how to highlight the added value of our offers in a highly competitive market and in the two new markets: in Belgium or in the United Kingdom.