How to measure the return on investment in terms of press relations? This is what does TrendKite, an American start-up that has just raised $ 3.2 million from Mercury Fund and Silverton Partners.
The company publishes a media monitoring platform, making it possible to measure and analyze the communication operations carried out by a company. To do this, its solution monitors the latest news relating to a company and, from the data collected, presents the results in the form of a graphic visualization to facilitate understanding of the results, and their implications.
Founded in 2012 and based in Austin, Texas, TrendKite had already raised $ 1.2 million last year.