[Poursuite] Mobile at the head of the new PagesJaunes campaign

by bold-lichterman

Yellow Pages has just launched its first advertising campaign of 2012. Orchestrated by BETC agency, the device is broadcast in cinema and television and also has a strong digital dimension, placing the mobile at the heart of the campaign.

https://www.youtube.com/watch?v=X6I2GiJ0JG8

Directed by Jean-François Richet (Mesrine) and inspired by the film Memory in the skin, the advertising spot, called “Pursuit” features a man who, pursued by strangers, tries to scatter them across the city. To escape them, he jumps into the void … But will be saved by the PagesJaunes application

Thanks to this campaign, the group hopes to offer a touch of modernity to its brand by targeting more precisely a young audience. The emphasis is clearly on mobile, the anchor point of PagesJaunes’ digitalization strategy.