Placemeter, founded by two French people, raises $ 6 million
Place just raised $ 6 million from New Enterprise Associates (NEA), Qualcomm Ventures, Collaborative Fund and other existing investors. The start-up had already raised 1.7 million dollars in 2013. This new investment will allow the company to continue its technological development and to make its product “scalable”.
Founded by two French people, Alexandre Winter and Florent Peyre, the start-up offers a platform that converts video content into data that can be analyzed in real time. For example, a store can analyze the number of pedestrian crossings in front of its sign, those who entered, those who hesitated, etc. The company primarily targets merchants, restaurants, and bars and is only available in New York City, and only to storefront stores.
The analyzes provided then make it possible to support merchant decision-making, or to indicate to customers the length of the queues. Placemeter ensures on its website that it never shares the information collected and that it only allows individuals to be counted, and not to be identified. Likewise, the company specifies that it does not record and store the recorded videos, but only use the data collected from them.
“With our data, communities, businesses and institutions will better understand how citizens use their cities, how the physical world is used by people. We are delighted to use this investment to build our platform and expand this data layer globally, ”explains Alexandre Winter.
“The analysis of a location by data opens up a huge market (…), there is a great demand for data that informs about everything that a physical place can influence, control or offer” specifies Mr. Forest Baskett , co-investor in Placemeter.